LT2026-001 CLE ELUM DOWNTOWN-FINAL

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Past Actual *Projected * 1,381 1,633 Response 7.6: Number of paid lodging room nights resulting from you event/activity/facility?* Past Actual *Projected * 1,948 2,302 Response 7.7: In addition to fields above, you may upload the evidence to support the prior years' room/night information. You may upload up to three single pages (US Letter), of information. If you a single multi-page document, only the first three pages will be considered. The following formats, will be accepted: JPG, PDF or TIFF Comparative Analysis for CEDA Major Events & Visitor Count 2024-2025_LTAC.pdf 823.83KB Response 7.8: What methodology did you use to calculate the prior years' actual numbers?* Direct Count (preferred) Indirect Count Representative Survey Informal Survey (preferred) Structured Estimate Other Placer Labs, geo- fencing data (data goes back to 2017 for comparative analytics) Response 7.9: What methodology will you use to calculate the upcoming numbers?* Direct Count (preferred) Indirect Count Representative Survey Informal Survey (preferred) Structured Estimate Other Placer Labs, geo- fencing data Response 7.10: Please explain your methodology.* Please explain. To gauge visitor origins and estimate event participation, the Cle Elum Downtown Association (CEDA) employs a combination of direct counts, digital analytics, and geospatial data. Historically, this has included zip code tracking, walk-through counts, and retail partner observations, confirming that visitors come from over 50 miles away, other states, and even internationally. In 2025, we contracted Placer Labs, a geo-fencing analytics platform, to obtain more precise data on visitor locations and movement patterns. Placer data allows us to analyze visitors who remain at an event for 10 minutes or longer, providing a more accurate representation of active engagement. Limitations exist: data only reports when sample sizes are sufficient (≥300 people) and relies on cell phone location services, so children or individuals without phones are not captured. To address these limitations, we cross-validate Placer data with direct counts at youth- and family-focused events. For example, Boo-Elum 2024 had a direct count of 1,500 participants, indicating a 2.5x multiplier adjustment for Placer data for this event. Similarly, Flagpole Park Holiday Lighting is directly counted due to its small scale and surrounding residential areas, averaging 200–250 participants. Additional metrics include Google Analytics, registration forms, and social media performance, which help us track engagement, website traffic, and outreach effectiveness. While informal surveys were trialed to assess overnight stays, Placer Labs now provides a more reliable method for analyzing lodging patterns, showing where visitors go before and after visiting downtown Cle Elum. By integrating direct counts, geo-fencing analytics, and digital engagement data, CEDA ensures a comprehensive understanding of visitor origins, behavior, and lodging trends, enabling more effective event planning, marketing, and tourism development strategies. 2500 character limit