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Response 3: Describe how you will promote your event/activity/facility to attract tourists.* <br />4| Collaboration <br />The Downtown Cle Elum Association (CEDA) uses a multi-faceted marketing strategy to attract tourists to its signature events— <br />Pioneer Days, Boo-Elum, and Christmas in Cle Elum—and to the downtown core year-round. <br />Digital Marketing & Social Media: <br />Targeted campaigns on Facebook, Instagram, and Google Ads reach both local and out-of-area audiences, building on prior <br />success: a 453% increase in social media reach and 168% rise in engagement since 2020. <br />QR-coded rack cards distributed in 50 local businesses and key travel locations (Snoqualmie Pass to Ellensburg) link directly to <br />event landing pages. <br />Regularly updated website content and email newsletters inform potential visitors of schedules, activities, and downtown <br />highlights, encouraging planning for overnight and day-trip visits. <br />Partnerships & Community Outreach: <br />Collaborations with local businesses, regional chambers, Main Street communities, and travel organizations expand outreach <br />beyond Cle Elum. <br />Statewide partnerships, including Dru Bru beverage distribution, school districts, and civic organizations, increase awareness <br />and attract visitors from other regions. <br />Visitor-Centric Strategies: <br />The Cle Elum Visitor Center serves as a hub for event promotion, providing maps, event information, and travel resources to <br />tourists. <br />Event-specific promotions highlight family-friendly experiences, historic charm, and seasonal programming, appealing to both <br />new and returning visitors. <br />On-the-Ground & Media Promotion: <br />Local media, radio, and print advertising complement digital efforts, while engagement at festivals, farmers markets, and tourism <br />events extends visibility. <br />Strategic signage, banners, and branded materials enhance recognition and drive foot traffic to downtown events. <br />Measuring Impact & Adjusting Outreach: <br />Using Placer Labs geofencing data, website analytics, and social media metrics, CEDA evaluates which promotional tactics <br />drive visitation, ensuring marketing resources effectively reach tourists. <br />Feedback from local businesses and visitor interactions informs ongoing improvements, helping refine messaging and event <br />experiences to maximize tourist engagement. <br />Through this integrated, data-driven marketing approach, CEDA will continue to attract overnight and long-distance visitors, <br />strengthen tourism in Kittitas County, and showcase Cle Elum as a vibrant, year-round destination. <br />2500 character limit <br />Application Questions: Part 3