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<br />Page 2 of 2 <br />Information Technology “Study Session Staff Report”, 7/28/2025 <br />County Branding: <br />The IT Department has prepared a report for the Board with an overview of logo design <br />principles and options for the organization’s visual identity. It outlines the strengths and <br />challenges of the current logo, explores potential paths, and presents the advantages and <br />risks of each option. IT and Finance are working to provide the Board a cost estimate to <br />rebrand the County. <br /> <br />FISCAL IMPACTS: Actively being worked on. <br /> <br />ATTACHMENTS: Exhibit 1 - Departmental/Divisional Communications Survey <br /> Exhibit 2 - Strategic Considerations for Logo Modernization <br /> <br />Legal consultation? No <br />Finance consulted? Yes