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A logo that tick some boxes... <br />Simple <br />A single shape in red, acting as a field for the the <br />“F” shaped image that is presented as negative <br />space. <br />Impactful <br />The simplicity and boldness of the image, <br />combined with the color palette of intense red, <br />black, on the white background is classically <br />powerful. <br />Engaging <br />Interest is achieved visually and conceptually. <br />The main image shape is intriguing because it <br />is neither a circle or an oval, but is somewhere <br />between, and vaguely reminiscent of the shape <br />of the cross-section of a jet fuselage. The <br />interior negative shape is allow to break into <br />the background, giving the eye a path to follow. <br />It is also a visual pun—both the letter F and a <br />abstracted bird wing. <br />Timeless <br />While the logotype may not feel current the <br />image itself would not be out of place were it <br />still in use today. <br />Appropriate <br />The abstracted bird-wing is a subtle association <br />to flight. The way in which it was abstracted <br />implies a sense of movement; a positive connec- <br />tion for an airline company. <br />Frontier Airlines - 1970s