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Mitigation Strategy:A contingencyfund is buitt into the budget to cover unexpected <br />expenses. Regul,ar financiat tracking and cost assessments wil.t help ensure <br />expenditures stay within budget. <br />By proactively addressing these risks and maintainingfl.exibitity in the project schedute, we <br />can ensure the grandstands are compteted in time for the 2026 rodeo season white atso <br />al.l,owing summer events to proceed as ptanned. <br />Vl, Tourism Metrics and Success Measurement <br />The revitatization of the Ettensburg Rodeo Grandstands presents a unique opportunlty to <br />position Kittitas County as a premier destination for both cutturat tourism and year-round <br />entertainment. A comprehensive promotionat strategy and strong support for tourism- <br />retated activities wiLt heLp maximize the visibility, impact, and tong-term benefits of this <br />investment, white al.so enhancing the iocat quatity of tife' <br />To drive awareness and visitation, the project team wiLt exptore col.taboration with the <br />Kittitas County Chamber of Commerce and regionat tourism offices to promote the venue <br />across both statewide and regionat ptatforms. These partnerships witt be instrumentaI in <br />ensuring consistent messaging and broad outreach, inctuding coordinated marketing <br />through tourism bureaus and travel associations. <br />A robust digitat marketing campaign wil,t be devetoped to showcase the new amenities, <br />honor the rich history of our annuat traditions, and publ.icize upcoming events. Through <br />engaging content-such as promotionat videos, social media campaigns, and interactive <br />event catendars-the campaign witt attract both repeat visitors and new audiences' <br />Speciat emphasis witL be ptaced on highl.ighting accessibitity improvements and diverse <br />programming options, appeal.ing to famities, tourists, and cuttural enthusiasts atike' <br />ln addition, the venue witt be inctuded in statewide tourism tistings and puOtications, such <br />as Experience Washington and other poputar travet guides and websites, further <br />embedding the faciLity into the broader tourism narrative of the Pacific Northwest' <br />Beyond marketing efforts, the upgraded Rodeo Arena witl serve as a dynamic hub for <br />tourism-retated activities. The venue's enhanced infrastructure wit[ accommodate a wide <br />variety of events, incl.uding concerts, regional, and nationat equestrian competitions, and <br />cutturat festival,s-each of which witl, attract both tocat attendees and out-of-town visitors <br />These events wiLl. not onty enrich the community's culturat offerings but atso generate <br />sustai ned eco nomic activitY.