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�* B *KING <br />h�r & ASSOCIATES LTD <br />11 Recreation Planning and Operations Consultants <br />Tapestry Segmentation <br />Tapestry segmentation represents the 4th generation of market segmentation systems <br />that began 30 years ago. The 67-segment Tapestry Segmentation system classifies U.S. <br />neighborhoods based on their socioeconomic and demographic compositions. While the <br />demographic landscape of the U.S. has changed significantly since the 2020 Census, the <br />tapestry segmentation has remained stable as neighborhoods have evolved. <br />There is value including this information for Ellensburg, WA. The data assists the <br />organization in understanding the consumers/constituents in their service area and supply <br />them with the right products and services. <br />The Tapestry segmentation system classifies U.S. neighborhoods into 65 unique market <br />segments. Neighborhoods are sorted by more than 60 attributes including income, <br />employment, home value, housing types, education, household composition, age and <br />other key determinates of consumer behavior. <br />The following pages and tables outline the top 5 tapestry segments in each of the service <br />areas and provide a brief description of each. This information combined with the key <br />indicators and demographic analysis of each service area helps further describe the <br />markets that the Primary and Secondary Service Areas look to serve with programs, <br />services, and special events. <br />291Page <br />