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Response 3: Describe how you will promote your evenUactivity/facility to attract tourists. * To attract iourists from outside of Kittiias County, the Ellensburg Music Festival plans to leverage the expertise of Manastash Media, a local media company, to develop a targeted online adveriislng strategy. This approach will focus on reaching poiential festival-goers 50+ miles outside the county, including larger metropolitan areas such as Seattle, Wenatchee, and Yakima. By using geoiargeiing and audience segmentation techniques, Manastash Media will help ensure that ads are shown to the most relevant demographics, maximizing exposure and ticket sales. One of the key ways to reach potential tourists is through highly targeted social media advertising. Platforms like Facebook, lnstagram, and YouTube offer advanced targeiing options based on locaiion, interests, age, and behaviors. Manastash Media will design cusiom campaigns aimed at users interesled in live music, festivals, or outdoor activities within a 50+ mile radius of Kittitas County. These platforms allow for precise geographic targeting, ensuring that ads reach potential attendees in urban areas like Seattle, as well as smaller nearby towns where people may be looking for a weekend getaway. The ads will feature dynamic content, such as video snippets from past festivals. artisi previews, and testimonials from previous attendees. This approach not only highlights the diversiiy of the festival's music lineup but also promotes the overall experience, including Ellensburg's charming venues and the outdoor reoeational activities available in the area. We will also utilize printed posters, radio, newspaper and other physical forms of promotions. The overall campaign will focus heavily on creating visr,rally engaging media with compelling storytelling to resonate with different target audiences. We worked with Manastash Media in 2024 to create high-quality videos featuring snippets of live performances, the charm of Ellensburg's venues, and interviews with past atlendees - all will be iniegral in making the festival stand out. Manastash Media's experience in crafting visually rich and interactive online canrpaigns will ensure that the festival captures attenlion in competitive advertising spaces. We starled using Manastash Media inMay 2O24 a few months before last yeafs festival, so this is an ongoing relationship. We are also rejoining the Chamber of Commerce fot 2025 and utilize lheir resources. 2500 cbaracter lirnil Application Questions: Part 3 o 4l Collaboration Response 4.1: lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?* We parlnerwith Manastash Media, The Red Pickle, The Ridge Restaurant, Ellensburg DowntownAssociation, City of Ellensburg, CWU Music Department, Gallery One, The Clymer Museum, and various oiher sponsors/nonprofits. We are also rejoining the Chamber of Commerce for 2425 and utilize their resources. 2500 character limit Response 4.2: Describe howyou will promote lodging establishments, restaurants, and business located in Kittitas County* We have already engaged in talks with Ellensburg Downtown Association to promote a guidebook or something similar to promote special offers that businesses surrounding the festival can offer. We are doing a giveaway for 2025 that includes free iickets and a hotel stay and/or restaurant gift certificate, which we will promote heavily over the next few months. We also want to partner wiih a holel to provide a shuttle service. but that has not been fruitful yet. The idea would be book a room. hop on the shuftle to bring you downtown, and then hop on the shuttle after music is done to go back to your room. 2500 character limit