LT2025-006-Laughing Horse - Laserfiche WebLink

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Response 7.9: What methodology will you use to calculate the upcoming numbers?* !! Direct Count (prefened) I lndirect Count '. j Representative Survey i; lnformal Survey (preferred) fi Siructured Estimate : j Oiher Response 7.10: Please explain your methodology.* Please explain. Based on ticket data, overnight stays for the 2024 production of Anastasia were calculated based upon 25.5o/o of total event attendees (531 individuals) traveling over 50 miles (response 2.2). ln 2023, 17 .7% of total attendees traveled over 50 miles. lt is reasonable to project 25%(?) of attendees in 2025 will also be from 50+ miles away. li was more difficult to locate current data related to Kittitas County tourism versus Washington State in general. We used a combination of older dala from Dean Runyan reports and more current dala from Washington Tourism websites to siructure our estimates. Using spending and accommodation tables and 2019 data from the Dean Runyan Report which had county specific data: For 2024 actuals: Es{., Altendance Paid Overnight (35% of 553) = 193 Est.. Attendance Did Not Pay Overnight (65% of 553) = 359 lncl. Day attendees (28o/o, est. 155 ppl), stay in private homes (37%, est. 205 ppl) Of those staying in hotels/motels, the average party size is 2.3 people, and they stay an average of 2.5 nights. 2024Es|., Paid Lodging Nights= 193 12.3x2.5=2O9.8 We calculated out 2025 projections based on these same percentages. Revenue lmpacts From http:l/choosewashingtonstate.comlwhy-washington/our-key-sectors/tourisml Choose Washington the WA State Department of Commerce website states that the average visitor spends $216 per visil (2022 data). lndustry reports estimate that every dollar speni by a tourist creates $1 .36 in additional economic impact. From the Economic lmpact of Tourism in WA - Kittitas County visitor spending in 2020 infographic Kittitas Co had 836,375 visitors who spent $202.2 million in 2020 - which is approximatety $241 .75 per person. Visitors spent money in the following areas: Accommodations (35.5%), Food & Beverage (22.90/,), Recreation (includes arts) ('13.9%), Retail (1 5.7 %), and Transportation (1 2.0%). We utilize a ticketing platform repofis tickets purchased by zip code, for any purchase online or onsite that is paid wiih a crediUdebit card. This accounts for approximately 85.5% of iickets sold. While we recognize ihat some local attendees will purchase tickets on behalf of out-of-town family and friends, this report allows us io get a much more accurate idea of the number of attendees coming from cities that are 50+ miles away. ln addition, we use: Post-eveni surveys emailed to ticket purchasers Ticket information Google and website Analytics and Tracking Social Media Campaigns and Ads 2500 character limit Application Questions: Part 5 o 8l Funding Response 8.1 : Does your organization have, or have you applied for funding from other sources? * s) Yes lNo