LT2025-003-Gallery One - Laserfiche WebLink

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Response 2.2: Describe the prior success of your evenUactivity/facility to attract tourists. * Our annual attendance had been growing year over thanks in part to the longstanding support of Lodging Tax. This year we have seen a resurgence in atlendance exceeding our projeciions from last year- While individual events rnay have smaller audiences (Pecha Kucha, average class size is 12, etc), First FridayArtWalk attendance can range from 300-600. Overlhe course of a year, this aciivity adds up. Our strength is in our diversity of offerings, our consistent messaging and in our unique content. This years' evaluation of visitors average 5% from out of stale and 25oh from oul of the County. Below are the numbers that we have collected through counting attendance daily. ln truth, we are surprised by the huge jump in numbers sinee moving from a manual counter to a door counter. Spoi checks at the front desk have verified ihe accuracy of the count. 2024 estimate based on door counter: 43455 visitors 2023:21848 2022:13876 2021:9838 2A20:9466 2019:25732 2500 character limit Application Questions: Part 2 o 3l lmpact Response 3: Describe how you will promote your evenUactivity/facility to attract tourists, * 1. Our target audience continues to be self- identified arts lovers, cultural tourists, those with a proven propensity to atiend art exhibits and events but are not aware of Gallery One. 2. Our secondary audience is comprised of those that are not lraveling for specific arts experiences but do see art as a value added experience. "We love to taste wine and I also heard thai there are lois of galleries in Ellensburg." These are cullural tourists that would likely listen to NWPB, attend an arts event with a friend or need a secondary activity while their partner is fly- fishing, hiking or floating the Yakima River. Through the identified use of funds, we will select targei avenues to reach these audiences. Print media examples include: Comet Magazine. Radio advertising examples includes KEXfl NWPB. Online examples include social media. Cultural organization examples include Pilchuck, Museum of NorthwestArt, Washington State Arts Commission, Wenatchee Valley Museum, etc, Talent fees for artists include travel needs, presentation stipends, art installation and equipment expenses. 2500 character limit Application Questions: Part 3 o 4lCollaboration