Resolution to Authorize Contract LT-2025-Chamber of Commerce PSA

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6. Kittitas County Recreation and Tourism Plan Execution a. Use Kittitas County Chamber tourism related website and social network platforms to advance various plan elements of the Kittitas County Recreation and Tourism Plan as identified as: 1. Action Item 5.3 - Promote Operations of Numerous Activities 2. Action Item 5.5 and 5.7 - Promote Art and Cultural Arts EXHIBIT “B” METRICS Monthly Reporting: Performance will be assessed by the County Lodging Tax Advisory Committee (CLTAC) based upon information provided by the Chamber which will include: 1. Visitor Numbers: Track the total number of visitors to Kittitas County over specific periods, such as monthly or annually. This data provides a baseline for understanding the overall impact of your tourism advocacy, including visitor center analytics by topic and timeline (day of week). 2. Occupancy Rates: Monitor the occupancy rates of hotels, bed and breakfasts, and other lodging options. Increasing occupancy rates indicate a higher demand for accommodation, reflecting a positive impact on the local economy. 3. Social Media Engagement:3. Social Media Engagement: Analyze social media metrics, including the number of followers, likes, shares, and comments on platforms like Instagram, Facebook, and Twitter. A growing online presence indicates increased interest and potential reach. 4. Website Traffic: Track the number of visits to the official tourism website for Ellensburg. An increase in website traffic suggests growing interest in the destination, and it can help evaluate the effectiveness of online marketing strategies. 5. Tourist Satisfaction Surveys: Conduct regular surveys to gather feedback from tourists about their experience in Ellensburg. Assess their satisfaction with attractions, accommodation, and overall hospitality. Positive feedback can be a strong indicator of a successful tourism campaign. Submit survey summary report to City.