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<br /> <br />3. Marketing/Collateral Material <br /> <br />a. Develop and update promotional materials: <br /> i. Brochures <br /> ii. Maps <br /> iii. Visitors guide <br /> iv. Video clips <br /> v. Photo library <br /> <br />b. Distribute County tourism information and collateral material in Kittitas County and in <br />other targeted markets. <br />c. Maintain stock and periodically review the effectiveness of county tourism distribution <br />racks and rack locations. <br />d. Work with strategic partners in the creation of materials that promote local businesses <br />and events. <br /> <br />4. Marketing and Advertising <br /> <br />a. Administer and oversee County tourism promotion efforts to promote the County’s <br />events, attractions, facilities, and destination downtown, including, <br /> i. marketing campaigns, <br /> ii. advertising, <br /> iii. solicitation of conventions and meetings, <br /> iv. other activities agreed to by the parties from time to time. <br /> <br />b. Utilize a variety of technology and marketing tools to not only advertise Kittitas County, <br />but protect and redirect traffic away from sensitive, overused, or dangerous areas. <br /> <br />5. Event Management <br /> <br />a. Support marketing efforts of events, festivals, and other tourist related activities in <br />Kittitas County. Such efforts will include but are not limited to: <br /> i. Micro Grant Assistance <br /> ii. Access to Chamber marketing resources <br /> iii. Expert consultation with execution of events <br /> <br />b. Execute education conferences (such as) <br /> i. Marketing/Advertising conference-influencers, traditional media, etc. <br /> ii. Hospitality/Tourism conference-customer service, B2B partnership, etc <br /> iii. Youth summits-workforce training, internships, etc. <br /> <br /> <br />