Laserfiche WebLink
Response 3: Describe how you will promote your event/activity/facility to attract tourists.* <br />4| Collaboration <br />Target Audience: WSSSM advertising targets adults (ages 18-54 and their kids/families) in the Seattle- <br />Tacoma metro area (more than 50+ miles) with a keen interest in skiing and snowboarding. <br />Timing: Year-round print and digital advertising campaign but with a focus on winter and summer (high seasons) <br />Tourism/Marketing Focus Areas <br />1. General Museum Awareness/Marketing/Tourism/Visit Us Campaign <br />2. 10th Anniversary Celebration <br />3. In person events in 2025 <br />Tourism Marketing Plan <br />In 2024, thanks to the Lodging Tax Grant, we will have access to NEW professional quality photos and videos of our exhibits. <br />These photos and videos will be extremely useful in our marketing efforts. <br />• ONLINE: Social Media/Digital/Website/E-News Advertising. Potential examples might include Facebook, Instagram, Google. <br />• OTT/Streamed Media Video Advertising. Potential examples might include targeted :30 second streamed audio or video <br />advertising. <br />• Print Advertising. Potential example might include 425 Magazine <br />• Print Collateral (postcards, flyers, rack cards, posters). Potential oversized postcards or flyers mailed or distributed at key <br />locations to promote in-person events at the museum <br />WSSSM understands the importance of traditional marketing channels. We proudly promote our museum through booths at in <br />person events, print advertisements, rack cards, highway signs, and targeted e-mailings. We work with our many partners to <br />promote our events including Dru Bru, The Summit, Sturtevant’s, Outdoors for All, The Pass Life and more. <br />WSSSM will continue to use in person events to draw in audiences to the museum. We are in the planning stages of a Retro Ski <br />Fashion Show Pop Up Exhibit and event at Sturtevant’s in Bellevue. We will work with other local organizations to host events <br />like VertFest and the PacWest Banked Slalom. We also plan to bring Speaker Series into real life with several events in the <br />works for 205 to celebrate our 10th Anniversary. <br />Lastly, we prioritize the power of word-of-mouth marketing. Through exceptional customer service, memorable experiences, and <br />positive reviews, we encourage our visitors to share their experiences with friends and family. We also actively engage with our <br />audience through social media, responding to questions, sharing updates, and fostering a sense of community. <br />2500 character limit <br />Application Questions: Part 3