LT2025-005 JUNK-TIQUEN IN THE BURG CLTAC

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Response 1.1: Please provide a description of your project/event.* Response 1.2: Please provide us link to a brief video summary of you organization's event/project.* Event Description: Junk-tiquen transforms buildings in Ellensburg into a vibrant marketplace twice a year, in April and October. This unique vintage market showcases a diverse array of over 65 vendors offering up-cycled and re-purposed items, including décor, furniture, candles, jewelry, delicious treats, and more! With vendors traveling from across the Pacific Northwest, attendees can explore one-of-a-kind treasures and indulge in a day of shopping excitement. Target Audience: Our audience ranges from ages 18 to 80, appealing to vintage enthusiasts, DIY lovers, and families alike. The diverse offerings cater to all tastes—whether shoppers seek true antiques or creative repurposed items, there’s something for everyone. Location Benefits: Ellensburg’s central location in Washington makes it an ideal destination for visitors from all over the state and beyond. Each year, hundreds of new attendees join the Junk-tiquen community, often planning girls’ weekends and family vacations around the event. Marketing Strategy: To maximize reach and engagement, we plan to allocate our advertising budget across several key markets, including areas of Idaho and Oregon and across Washington including Western Washington, Eastern Washington areas like Spokane and surrounding area, as well as Central Washington cities like Wenatchee, Moses Lake, and Tri-Cities. Our multi- channel marketing strategy will include: • Online Marketing: Website optimization, search engine marketing, pay-per-click ads, content marketing, and email campaigns to build anticipation and inform potential attendees. • Social Media: Engaging posts, event countdowns, and vendor highlights across platforms to foster community interaction. • Digital Media: Utilizing photography and video to showcase unique items and the vibrant atmosphere of the market. • Traditional Advertising: Utilizing radio, television, and print media (magazines, flyers, banners, and save-the-date cards) to reach a wider audience and drive foot traffic. Budget Considerations: In addition to advertising expenses, our budget will cover essential costs such as insurance, venue rental, and display items for the markets. 2500 character limit Note: You MUST be present at the Q&A meeting to qualify for funding. https://youtu.be/-8swq9yxsDw Response 1.3: List of Intended Use of Funds * Note: This language will be related in the contract if awarded. The CLTAC cannot approve funds not listed under RCW 67.28.1816. However, the committee has the right to be more restrictive. Radio advertising Print advertising Online advertising TV advertising Direct mail Facility rental Website Entertainment costs Equipment rental 2| Supporting Kittitas County as a tourism destination. 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. Or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections.