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3| Impact <br />Response 3: Describe how you will promote your event/activity/facility to attract tourists.* <br />4| Collaboration <br />Response 2.2: Describe the prior success of your event/activity/facility to attract tourists.* <br />Our annual attendance had been growing year over thanks in part to the longstanding support of Lodging Tax. This year we <br />have seen a resurgence in attendance exceeding our projections from last year. While individual events may have smaller <br />audiences (Pecha Kucha, average class size is 12, etc), First Friday Art Walk attendance can range from 300-600. Over the <br />course of a year, this activity adds up. Our strength is in our diversity of offerings, our consistent messaging and in our unique <br />content. This years’ evaluation of visitors average 5% from out of state and 25% from out of the County. Below are the numbers <br />that we have collected through counting attendance daily. In truth, we are surprised by the huge jump in numbers since moving <br />from a manual counter to a door counter. Spot checks at the front desk have verified the accuracy of the count. <br />2024 estimate based on door counter: 43455 visitors <br />2023: 21808 <br />2022:13876 <br />2021: 9838 <br />2020:9466 <br />2019:25732 <br />2500 character limit <br />Application Questions: Part 2 <br />1. Our target audience continues to be self- identified arts lovers, cultural tourists, those with a proven propensity to attend art <br />exhibits and events but are not aware of Gallery One. <br />2. Our secondary audience is comprised of those that are not traveling for specific arts experiences but do see art as a value <br />added experience. “We love to taste wine and I also heard that there are lots of galleries in Ellensburg.” These are cultural <br />tourists that would likely listen to NWPB, attend an arts event with a friend or need a secondary activity while their partner is fly- <br />fishing, hiking or floating the Yakima River. <br />Through the identified use of funds, we will select target avenues to reach these audiences. Print media examples include: <br />Comet Magazine. Radio advertising examples includes KEXP, NWPB. Online examples include social media. Cultural <br />organization examples include Pilchuck, Museum of Northwest Art, Washington State Arts Commission, Wenatchee Valley <br />Museum, etc. Talent fees for artists include travel needs, presentation stipends, art installation and equipment expenses. <br />2500 character limit <br />Application Questions: Part 3