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Response 3: <br />Measuring Results * <br />ffescribe how you wrll promote your eventlactivityltacility to atlract lourisls. <br />We intend io continue focusing on PUNCH Projects as a year-round arts and culture <br />destination while highlighting some of our more significant events such as <br />"Barnstorm," our summer concert series, and our workshops. We also want to <br />collaborate with Ellensburg organizations such as Gallery One and the Clymer to <br />promote First Friday in Ellensburg and First Saturdays in Thorp. <br />Our marketing strategy will be a mix of boosted Facebook and lnstagram ads, radio <br />spots, print ads, and editorial features. Radio spots outside the county will consist of <br />more general promotions, while local radio ads will be short-term to promote weekly <br />performers and events to attract tourists already in-town. <br />A group of six visitors to PUNCH Projects once said they were staying at an AirBnB <br />up the road. When ihey searched "things to do in Thorp" the only result they got was <br />the Thorp Mill. So we've also been working to expand our website content to <br />improve SEO and search results when tourists are looking for things to do when <br />planning trips, as well as taking advantage of travel-related sources sueh as Yelp <br />and Trip Advisor. <br />We currently have an email list with 1300+ subscribers to which we send a monthly <br />update. As we continue to develop our marketing and promotion strategy, we will be <br />looking to grow our number of subscribers and take full advantage of direct <br />markeiing via email to promote events, encourage attendance, and increase overall <br />sales. <br />2500 characler linrit <br />Application Questions: Part 3 <br />4[ Collaboration <br />lf your organizaiion collaborates or has created partnerships with other organizations, groups, or olher events, how is this <br />accomplished?