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Response 3: <br />Measuring Results * <br />Describe how you will prornole your evenUaclivilylfaciiity to altract tourisls. <br />Event Website: Creaie a dedicated event website that provides detailed information <br />about the event, including race details, schedule, ticketing, and accommodations in <br />Cle Elum. Optimize the website for search engines to ensure it appears in relevant <br />online searches. <br />Social Media: Establish and maintain active profiles on major social media platforms <br />(e.9., Facebook, fnstagram, Twitter). Share engaging content, including event <br />updates, pafticipant spotlights, and behind-lhe-scenes glimpses. Encourage users to <br />share lheir excitement and experiences using event-specific hashtags. <br />Pay-Per-Click (PPC)Advertising: Run targeted PPC campaigns on platforms like <br />Google Ads and social media to reach potential tourists within a s0-mile radius of <br />Kittitas County. <br />Display Advertising: Utilize display ads on relevant websites and platforms to <br />increase event visibility among online audiences interested in winter sports and <br />outdoor activities. <br />Create and share high-quality contenl related to snowmobiling, snow biking, and <br />winter sports on your website's blog and social media. This positions your event as a <br />valuable resource for enthusiasts. <br />Collaboraie with local businesses. including hotels, .esiaurants. and outdoor gear <br />shops, to offer event packages and discounts to tourists. Cross-promote with these <br />padners to expand your reach. <br />Draft and distribute press releases to loca,, regional, and relevant national media <br />outlets to generate buzz about the event. lnvite journalists and bloggers to cover the <br />event. <br />Create and share promotional videos showcasing the event's excitement, the beauly <br />of Kittitas Counly, and testimonials from past attendees. These videos can be <br />shared on social media, the evenl website, and YouTube. <br />Hosl online contests and glveaways with event tickets, merchandise, or discounts as <br />prizes to generate excitement and engagement on social media. <br />Measurement: <br />Atlerrdance Numbers: Monitor the total event attendance and compare it to our <br />targets. <br />Origin of Attendees: Analyze attendee ZIP codes to determine the proportion of <br />tourists from outside Kittitas County. <br />Online Metrics: Track website traffic, social media engagement, and online ticket <br />sales. <br />Visitor Surveys: Collect feedback from attendees regarding their reasons for <br />attending and future intenlions. <br />Hotel Occupancy and Business Sales: Assess hotel occr.ipancy rates and local <br />business sales during the event. <br />Media Coverage: Evaluate the extent and quality of nredia coverage received. <br />2500 character lirnil <br />Apptication Questions: Part 3 <br />4[Collaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is lhis <br />accomplished? <br />Effective collaboration and partnership building require clear communication, trust, <br />and a shared commitment to achieving common goals. When done successfully, <br />such collaboratlons can significantly enhance the impact and success of our event <br />while benefiting all parties involved. We currently have Cle Elum Roundup and <br />Washington State Horse Park as our initial partners. <br />We are contacling potential partners through email, phone calls, or in-person <br />meetings to introduce our event and discuss the possibility of collaboration. Clearly <br />communicaling the benefits of the partnership for both parties. <br />2500 charader limil <br />4.1 Collaboration *