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Response 2.1 * <br />Response 2.2* <br />Application Questions: Part 2 <br />3l lmpact <br />il/hy would iof,ilsls lia./el to 1(l{litas Courlty io alle!rd _vcu. everi!a.:litll\tliaci\iiy'l <br />This event combines 1wo extreme sports in the same arena at the same time at an <br />affordable price ol just $25. I brings the Kittitas County "Cowboy Cultu.e" in our <br />commutrity, and keeps the excitement to visit into late September when tourism start <br />to drop annually. The growth of the event carries through the attendees lhemselves <br />and lhe competitors by telling others of their experience and about the event. <br />Holding the eveni in the Ellensburg Rodeo Arena also helps with the awareness of <br />locatiorr and the caliber of the event. <br />Our ticket sales show an upward trend of the ticket buyers being frem outside the <br />counly at just over 7Aoh. We believe thal is becalrse of the uniqueness of the event. <br />?50().hara.ie. ii6rl <br />Describe the prior s!rcress cl 'tciw e,!entiacl,vrtyitaciiily in allracliofi tounsls <br />We have had some successful events prior and this year with continue <br />sponsorships, continued advertising and the work-of-mouth from pariicipants we <br />iook forward to another successful event. <br />We will have more wins to share during the oral presentalion after ihe execut,on of <br />he 2423 event on September 30th. <br />?sCC ciraracier lifrr!t <br />Response 3: <br />Measuring Results * <br />Descflbe lnw lou rr'ill 0ra'nr.rle ,/oui e'{arUaciivr(y/ibcaliiy io:rltrsci buil.jrs. <br />We will continue to use various differeni advertising avenues like radio, TV, ongoing <br />social media organically and paid social media ads that reach a bigger demog,aphjc <br />in urban areas with a much bigger population than Ellensburg and Kittitas County. <br />We will actively target and reach audiences in major tourism-driving regions over 50 <br />miles away from Ellensburg, including King. Pierce, Chelarr and Douglas counties. <br />Not only will we target major weslern Washington regions. but we will also <br />implement interest-based targeting to ensure our ads are being serued to midc{le lo <br />high income dentographics with interests in motocross, bull riding, rodeos, historic <br />towns, food and beverage, live events and western lifestyle. <br />2$C0 characier iinrii <br />Application Questions: Part 3 <br />4l Collaboration <br />lf your organization collaborates or has created partnerships with other olganizations, groups. or other events. how is this <br />accomplished? <br />4.1 Collaboration *Cowboy Cross continues to work with the Chamber of Commerce and tourism office <br />to promote this event annually. We collaborate with partners and influencers in this <br />niche community to help grow and promote this event on a nalional level. Primarily <br />within the competilors and their families. Our contraciors also help us a ton with the <br />in-kind work and lhe services they provide, Daniei Beard Rodeo Company AKA <br />Summil Rodeo and Gibson and Son. They both help with promotion of their <br />involvemeni and the overall event. Moste of the spectators recogrrize the <br />competitors because of iheir fan base during the year. This helps with ticket sales <br />because they travel to watch thern perform. <br />25U{l charircter iinrit