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3l lmpact <br />Response 3: <br />Measuring Results * <br />Application Questions: Fart 3 <br />Desclibe )ow you will promote ),otr evertactlvilyii.rcrlity lc altiacl iouflsts <br />Target Audience: WSSSM advertising targets adults (ages 18-54 ancl their <br />kids/families) in the Seattle-Tacoma metro area {more than 50+ miles) wiih a keen <br />interest in skiing and snowboarding. <br />Timing: Year-round prini and digital advertising campaign but with a focus on winter <br />arrd summer (high seasons) <br />Tourism/Marketing Focus Areas <br />1. Genera' Museun'r Awareness/Marketing/Tourism/Visit Us Campaign <br />2. New Snowboarding Exhibit <br />3. ln person events in 2024 <br />Tourfsm Marketing Plan <br />. ONLINE: Social Media/Digitallwebs'te/E-News Advertising. Potentiai examptes <br />might include Facebook, lnstagram, Google. <br />. OTTlStreamed Media Video Advertising- Potential examples might inc,ude targeted <br />:30 second streamed media on Neiflix or Hulu <br />. "Ground Troops'advertisirrg to target mobile phones who have visited a ski resort <br />in Washington State <br />. NEW professional quality photos and videos of our exhibits are needed for our <br />websiie. social media and advertising campaigns. With many artifacts in glass <br />cases, photography can be difficult for museums and requires a proiessiorral with <br />the proper lighting and knowhr:w to get the best images. <br />. Print Advertising. Potential example might include 425 l,Aagazine <br />. Pnnt Collateral (postcards, flyers, poslers). Potentjal oversized postcards or flyers <br />nrailed or dlstributed at key locations to promote in-person events at the museum <br />WSSSIVI understands lhe importance of traditional marketing channels. We proudly <br />pronrote our muselim lhrough booths at in person events. print advertisements, rack <br />cards. highway signs, and targeted e-mailings. We v.rork with our many partners to <br />pronote our events including Dru Bru, The Summit. Sturtevant's. Outdoors for All, <br />The Pass Life and more. <br />WSSSM will continue to use in person events to draw in audiences to ihe museum. <br />We are in the planning stages of a Retro Ski Fashion Show Pop LJp Exhibit and <br />event at Sturtevant's in Bellevue. We will work with other local organizations to host <br />events like VertFest and the PacWest Banked Slalonr. We also plan to bring our <br />covid popular Speaker Series into real life with several errents in the works far 2A24. <br />Lastly, we prioritize the power of wcrd-of-mouttr marketing. Through exceptiona{ <br />customer service, nremorable experiences, and positive reviews, lve encourage out <br />visitors to share their experiences with friends and family. We atso actively engage <br />with our audience through social media, responding to questions, sharing updates. <br />and foste.ing a sense of communiiy. <br />2500 ch?rradcr li,uil <br />4l Collaboration <br />if your organization collaborates or has created partnershrps with other organizations, groups, or other events, how is this <br />accomplished?