LT2024-012-WA STATE HORSE PARK - Laserfiche WebLink

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Response 2.2 * Application Questions: Part" 2 3l Impact Response 3: Measuring Results * tescr be lllc prror sucr:css ct yoLr evrnurcli'/rtyrfncilttv ir. attractrotl lrnrftsls We have data from over 4985 er/ent participants this year, which is more than we've had in the past. Year over year, we conlinue to show increased attendance and participation in Park events These visitors come from throughout Washington as well as 20 other stales and Canada. This number doesn't include spectators, statf, volunteers, vendors, officials. farnily, trainers, !lrooms, etc Factoring tn these olher people and adding the lotal number of days per event and on-site, we estimate we had a tolal of 31 ,592 visitor days which is over 1 0,000 rnore days than in 2022. Over 85% of our visitors conlinue to be outsrde of the 50 mile local radius 25url .:h.:r$Ler lrrrl Jc::aril)c hDf, r,oi, &iri irfoalolc 7(,rir 'rrrillrrr;l:vt{i.locririy t0 rlraci tiiunsts Most of our events are markeled via our website and social ntedia. We also create flyers, vicieos, an(l other rrrarketing materials (brochures. etc.) to distribule as lreeded. These can be event-speciflc materials as well as tacality-specific so that we can corrhnue to prornote the facility itself to outside shows Social media posts that anllolroce upcolning shows, share posts from other groups, and outllne our calendaf do weil to inform and drive website tramc for signLrps. Ourwebsite conlinucs to be the best tool for rnarketing as it has a far reach. and lve can cross-prornote various events as well as nrairrtain a database of users we r;an rrarket tuture events. We can track user behavior, orders. and likelihood of attending other events in the future based on past behavior, Howeveq there are sorne holes The user feedback we've received has slaled that the websile could use some t/veaking and enhancements to make the process smoother for them and inforrn them of olher events as well For measuring resuits. we can teview website visitor daia as u./ell as continue to track attendance and zip code data to further otlr markeltng efforts and evaluate lhe success oi our nlarke('ng initiatives :250ll rhirral{c.'inrii Application Questions: Part 3 4l Collaboration l{ your organizalion collaborales or has created partnerships with other orgarrizatrons. groups. or other events, how is this accotnplishecl? 4.1 Collaboration *The Park has .ecently undergone a leadership transiliotr. and now that the new ED has been through a season, this collaboration aspect is being reiuvenated. The new Executive Director is engaged in the conrmunity ancl, in lhe off-season, is looking forward to exploring future partnerships that will arise from the concterge serv'ce, Park hosted events, anrl more. Tltere is much potential for the Park lo be used for other purposes and those will hopefully be explored in lhe coming year. :l:;00 chartrcisr irnii