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Response l: <br />ProjecUEvent <br />Description * <br />Video Link <br />The horse park's mission is 1o build, promote, operate, and sustain the premier <br />destinaiion for horse activilies rn the Pacific Norlhwest. Our target ntarket includes <br />horse owners in Washingtcrn, ldaho, Montana, California, Canada (BC) Our riders <br />ride in both English and Western disciplines and range In activitles withtn their <br />discipline. This target demographic inciudes amateurs as well as professionals, <br />people of all skill levels and ages, ethnicities, and genders, <br />|n2023, we want to further our reach by continuing to diversify our offetings through <br />more unrque evenls arld activtties that bring visitors to our area and, therefore, <br />interact with our conrmunity Here are just a lew areas of focus, <br />'l i Bring addilional hosted evenls to the area such as reining, cuttrng, cow practices, <br />dressage finals. working equitation clinics, and more lhat will draw add'tional and <br />nelv visitors to the area. <br />2) Build and launch e concierge service that encourages users to participate tn local <br />activities outside the horse park. Build relationships wrth local br.rsittesses [o support <br />lhis seryice in shoulder months and durirrg the week when business is slower <br />3) Launch new Park sponsored events that can share the grounds during othet <br />smaller shows so as to maximize the grounds and bring more people rnto the Park. <br />l5(ltJ t"ltar:rr-ler I tn,l <br />ti:r,.tl. i J,,f ,; ... 1r.j1:,1.t.:t:)1. .t) ,, i(,-. )'nL: r:,,,U|.i i..,1 t. "\::;,L.',-l', <br />(-ltr/j , {: ; Ii, .r l!, :jr li. :., <br />htips:/lvoutu.tlerrOAf khzDits <br />List of lntended Use of Funds r <br />'10,000 pho(o, video, website <br />10,000 improvements to online reservation system <br />2l Supporting Kittitas County as a tourism destination. <br />'1 Away from their place of residence or business and staying overnight in paid accornrnodati<rns; <br />2. To a place fifly miles or ulore away !'rom their place of residenoe or business for the day or siaying overnight; <br />3 or From another country or state outsrde of lheir place of residence or business. <br />You must provide the evidence utilized in determining your projections. <br />Response 2.1 *riJirv *1)uid ,u" !a15 Sxvr:rl i,t Kiti,i.l:i Citrrnlv lu Jltdnd yo..r.iverrtitcli,./ iy,lli ,./i <br />The Horse Parl( is a unique location that atlracts equtne owtlers because of its <br />beauty, knowledgeable staff, care of the qrounds, amenities. and the incredible <br />comrnunily in which the Park is located We olten hear from attendees that they <br />enjoy coming to the Park because of the beautiful surrounditrgs bLrt also because <br />lhey are not lar from delightful restaLrrants, hotels, B&B's and other recreational <br />aclivities that helps them have a well-rounded slay in our a.ea Not onlv do they <br />enjoy lhe horse accommodation and events, they also enjoy what the area nas to <br />offer. Also unlike other facilities, the Park features many natural settings that <br />surround each event arena, bnngtng unrque quality to each event hosted al this <br />location. Visitors from all over lhe Pacrfic Northwest ate drawlt to the evenls but <br />continue to come back because of lhe location- <br />21i0{l r:l.ir;r.Jer rniil