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LT2024-001-ANASTASIA
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03. March
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2024-03-05 10:00 AM - Commissioners' Agenda
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LT2024-001-ANASTASIA
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Last modified
5/6/2024 8:10:30 AM
Creation date
5/6/2024 8:10:04 AM
Metadata
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Template:
Meeting
Date
3/5/2024
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Item
Request to Approve Lodging Tax Contract Agreements LT-2024-001 through LT-2024-025
Order
4
Placement
Consent Agenda
Row ID
115019
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Methodology <br />Narrative * <br />Application Questions: Pan 5 <br />Piease axplain. <br />Based on licket data, overnight stays for lhe 2023 production of "9 to 5" were <br />calculated based upon 17.7% of total event attendees (308 individuals) traveling <br />over 50 miles (response 2.2). ln 2A22. 19% of total altendees traveled over 50 miles. <br />It is reasonable lo project 18% of attendees in 2A24 will also be from 50+ miles <br />away. <br />It was more difficult to locate current data related to Kittitas County tourism rrersus <br />Washington State in general. We used a combination of older data from Dean <br />Runyan reports and more current data from Washington Tourism websites to <br />slructure our estimaies. <br />Using spending and accommodation tables and 2019 data from lhe Dean Runyan <br />Report which had county specific data: <br />Far 2A23 actuals: <br />Est., Attendance Paid Overnight (35% of 308) = 1gg <br />Est., Altendance Did Not Pay Overnight (65% of 30B; = 239 <br />Incl. Day attendees (28%. est.86 ppl). stay in private homes (37%, est. 114 ppl) <br />Of those staying in hotels/motels, the average party size is 2.3 people, and they stay <br />an average of 2.5 nights. <br />2023 Est., Paid Lodging Nights = 1AB I 2.3 x2.5 = 117.4 <br />We calculated our 2024 projections based off of these same percentages. <br />Revenue lmpacts. <br />From http://choosewashingtorrslate.comlwhy-washingtonlour-key-sectors/tourisml <br />Choose Washington the WA State Department of Commerce websile states that the <br />average visitor spends $216 per visft {2A22 data). lndustry reports estimate that <br />every dollar speni by a tourisl creates $1.36 in additional economic impact. <br />From the Economic lmpact of Tourism in WA - Kittitas County visitor spending in <br />2020 infographic <br />Krttitas Co had 836,375 visitors who spent $202.2 million in 2A2O * which is <br />approximately $241 .75 per person. Visitors spent money in the foliowing areas; <br />Accommodations (35.5%), Food & Beverage (22.5%), Recreaiion (includes arts) <br />(13.9%), Retail (15.7%). and Transportation (12.0%). <br />We utilize a ticketing platform reports tickets purchased by zip code, for any <br />purchase online or onsite that is paid with a credit/debit card. This accounts for <br />approximately 91 .44/o of iickets sold. While we recognize that some local attendees <br />will purchase tickets on behali ol oui-of-town family and friends, this report allows us <br />to get a much more accurate idea of the number of attendees coming from cities that <br />are 50+ miles away. ln addition. we use: <br />Post-event surveys emailed to ticket purchasers <br />Ticket information <br />Google and website Analytics and Tracking <br />Social Media Carnpaigns and Ads <br />2500 character liinii <br />8l Funding <br />Does your organization have, or have you applied for, grant funding frorn olher sources? lf not, why not? lf yes, please iist <br />the funding you have for the project, including any volunteer and in-kind sources in Question 9l Project Budget <br />Overview. <br />Funding sources and amounis which have not yet been secured wili be listed separately, in the field(s) directly below. <br />Finally, whai changes would occur if the project couldn't be funded?
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