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Future Plans *ln July 2023 we updated our organizational name from Valley Musical Theatre to <br />Valley Theatre Company to better reflect the breadth and scope of performing arts <br />that we deliver. As a non-profit arts organization, we are primarily funded by <br />individual donations and by production revenue. <br />Over the past 25 years, we have expanded our theatrical offerings from one summer <br />musical blockbuster to 5 regular events, including a youth production, a cabaret style <br />dinner theatre, a Christmas musiclpoeiry event, and a more edgy "Afier Dark" series <br />with small cast plays and musicals. We've also added rsorkshops in acting, technical <br />lheatre. stage combat and more. \lVhile our mission lo provide quality community- <br />based theatre remains unchanged, the number ol actors, crernr and patrons have <br />grown as well, and there has been a greater need to offer more than just musrcals. <br />ln the future, we have visions of being able to offer Shakespeare in the Park (at the <br />new Unity Park), Reader's Theatre, workshops, youth camps, and morel <br />For this project we plan to promote the event and tickei sales more heavily through <br />sociai media, website and local advertising- We continue to actively pursue more <br />business advertising and sponsorships, and build a better base of repeat business <br />customers, with more reliable streams of income for our productions in general, Our <br />repeat advertisers and in-kind sponsors have grown, and we secured full-season <br />sponsors this past year. As a conrmunity thealer, one of our goals is to keep the <br />ticket price low enough to make attending more accessible to lhe broader <br />communily including senlors and students; but raising ticket prices down the line is <br />not out of the question - especially if theatrical royalties, facility rental costs, and <br />materials costs continue to rise. <br />Ancillary events, like the Princess Tea, are easy addilions that bring goodwill, <br />engage families, and ultimately bring in additional .evenue as well. <br />As an organization, we have made some strategic technology purchases (iights. <br />speakers, drapes) that would allow us to perform more easily in aliernative venues. <br />This in turn allows us to be a more mobile community theatre and helps us to lower <br />our rentalltechnology costs for future productions. <br />2S00 riraiacler iiir';l <br />Application Questions: Part 4 <br />6l Additional lnformation <br />Provide any additional inforrnation which will assisi the Lodging Tax Advisory Committee in evaluating your projeci and its <br />benefit to tourisrn. <br />u,