LT2024-002-CLE ELUM ROUND UP - Laserfiche WebLink

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Response 3: Measuring Results* Ilescnbe how you wrll promote your eveny;rctivily?facilily to.lllract lourrsts. The Cle Elum Roundup will utilize marketing strategies in multiple mediums to promote our event and altract tourists to Kittitas County. Our target audience will be individuals and families who have an interest in todeo. western sports &/or lifestyle and enjoy the great outdoors. We will utilize branded marketing in social media such as Facebook targeted ads, lnstagram, google adwords, and influencer campaigns. Driving traffic to ou. website for connection with tickets, accommodations, tourism, sponsor promo, links, and sales. We will use digital marketing Key Performance lndicators {KPl) to measute the effleacy of our tactics to optimize and improve the results throughout lhe marketing campaign. Relational digital and print marketing in parinership with our sanctioning body, contractors, sponsors, and vendors. Agreement for social media and web promotion to drive their followers and fans to our website, media, and event. We will utilize in-person marketing and promotion with the Roundup Queen ambassador who travels throughout the pacific northwest promoting the Roundup ancl our community. Our royalty averages 4,000+ miles ol travel each year and hands out several hundred poster-photo cards that contain branding and event information. Additionally, we will r-rtilize radio advertislng, direct mail, posters. and other print publicatlons that will contain discount codes to drive business to our website from outside of Kittitas county. We will adjust our campaign to utilize strategies with the greatest success in driving tickel sales and tourism for our event. 251J0 char.rcler li!nit Application Questions: Part 3 4[Collaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration *As a not-for-profit volunteer organization, the Roundup reltes heavily on its partnership businesses and organizations in order to hold our event. We have more than 45 sponsors who financially support the Roundup because they believe in our mission and the benefit we provide io the community. Several of our sponsors have been with the Roundup since its inception in 2014 and in 2023 we added many neM'lst time sponsors to help continue to grow this event toward self- sufficiency. One of our key long-term collaborators is the Washington State Horse Park where our event is held each year. We promote our sponsors with banners, llags, posters, radio, social media, website, and they too promote the Roundup wilh cross marketing. Additionalty, we utilize coupons and special promotions to drive rodeo fan business to our sponsor partne.s. We have partnered with several commr.rnity organizations to further the Roundup and their organizations witlr shared volunteering and financial benefits. $ome of our partnerships include Manastash Grange, multiple 4H clubs, Rotary, Youth Services mentoring, Spirit Therapeutic Riding Center, Cle Elum Downlown Association, Ellensburg Rodeo Posse, and the Putnam Centennial Center. Additional parlnerships have been forged wiih events like Bares & Broncs in Ellensburg, Toppenish Rodeo, Rascal Rodeo, & Roslyn Riders Playday. Our organizations support one another wilh volunteers and shared marketing & promotion. Thanks to partnerships and collaborations we give & receive shared social media marketing, poster hanging, volunteers, and recognitionlpromotion at evenls and within organizations. For 2O24, we will continue to work with local businesses to collaborale on how to betler exparrd our event for the benefit of ihe Cle Elum, Roslyn, and Kittitas County as a whole. 2500 ctraracler lirnil