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Tourism Plan Executive Surnm ary, p, Z <br />Position/rebrand & new creative <br />Add outreach staff <br />New website <br />Downtown visitor kiosk & signs <br />Mobile visitor information center <br />Visitor survey <br />Advertising <br />Social media influencer campaigns <br />Add content on 3rd party websites <br />E-newsletter <br />Leisu re travel partnerships <br />lti{/,{,irtr il.i,Sl ':.ili.,t i.j t;:t:t:. <br />i)i?\rli': ii:;irrri, <br />i.',;!:t:l: . <br />l?!! j i:a'r <br />.t:.,,,',,, <br />'!r,"t i.: ti1.j:; t <br />illit,.ii:J*ir*r <br />itiii!i:& <br />Establish sports advisory group <br />Add sports web content <br />Create sports tourism guide <br />Begin sports tourism outreach <br />Sports trade show exhibits <br />Create sports Facebook account <br />Review FTE needs for outreach <br />Estabiish meeting tourism advisory <br />group <br />Begin meeting tourism outreach <br />Add meetings web content <br />Create meetings tourism guide <br />Created Meetings Linkedln page <br />Meetings trade show exhibits <br />Host meeting pianner dinners <br />ilr i'l o I il iielsirr.r iS <br />Fr'r:-'r'--ar Toiliisnr Stiateglc pl:n <br />2019