Laserfiche WebLink
lntroduction <br />The Ellensburg tourism strategic plan provides a five-year guide to growing tourism as an important tool <br />for economic development. <br />The plannlng process was initiated by the Lodging lax Advisory Cornmittee (LTAC) and undertaken by <br />Ellensburg's destination marketing organization, the Kittitas County Chamber of Commerce. The plan was <br />developed with input from the Strategic Plan Committee. An independent marketing firm, JayRay Ads and <br />PR, facilitated the planning process, research and final plan production. lnput on the plan was sought <br />through interviews of tourism-engaged local leaders and a survey of recent visitors. The plan aligns with <br />the goals, policies and objectives found in the following documents: <br />E Citv of Ellensburs prehensive l,lan <br />. City sf_fllenjbure Par.ks..:&.l1eqeatillt Curtrqlelrc{tt-y,*_PlaL[Udg}g <br />. E|leqshlrrgpqwntqr Ma* C_itv sf Elienrbqrg Wavfindlns PlAit <br />" l( it ti tff Co ryrU f{,u risry ! nf r3strq g.tr re_Pjg n <br />" Ki!,t!!er Yallev tvent Cgntef Mastet l.!.a! <br />' Ki!,tllqrs fggggy_eglqprehgflIlyg Plar <br />Plan Elements <br />The tourism strategic plan builds on and refines current marketing efforts with a focus on: <br />r Advertising <br />" Website and other content platforms <br />- Visitor information centers and kiosks <br />. Visitor information services near freeway interchanges <br />r Destinationpromotions <br />r Support of destination marketing organizations through lodging tax funds <br />Tourism Strategic Plan Committee <br />Thank you to the following individuals who participated in the advisory group and planning sessions <br />Amy Mc6uffin, CEO, Kittitas County Chamber of Commerce <br />Brad Case, Director, City of Ellensburg Parks and Recreation <br />Caroiyn Honeycutt, Economic Development Manager, City of Ellensburg <br />Madison Ford, Director of Tourism and Events, Kittitas County chamber of Commerce <br />Matt Anderson, LTAC Member and General Manager, Holiday lnn Express <br />Molly lones-Kerchner, Executive Director, Ellensburg Downtown Association <br />Nicoie Klauss, Eilensburg City Councii Member, Chair of LTAC, and Content anci Events Marketing <br />Supervisor for Central Washington University Publicity Center <br />Teri Olin, Marketing Manager, Central Washington University <br />City r.ri Eiiensburg <br />Five-Year Tourisrri ttrategic plafl <br />* <br />G <br />E <br />I <br />E <br />l2019