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4 <br />3. TASK THREE: CONDUCT COUNTYWIDE TELEPHONE SURVEY <br />The CONSUUIANT will conduct a statistically valid countywide telephone survey of likely <br />voters to gauge the level of supporl for the Road Levy and to test messaging. The <br />CONSULTANT will work with the COUNTY to develop 5 to 7 survey questions and the <br />CONSULIANT will conduct and report the Results of the survey. The CONSULTANT will <br />target approxirnately 200 likely county voters in the survey. <br />DELIVERABLE: Survey; Results from the survey presented in a report and Powerfoint, <br />both in graphic format. <br />BUDGET: $23,990 <br />Using results fiom Tasks Two and Three and any COUNTY adjustments to proposed <br />transporlation levels of selvice, develop the election message and outreach campaign <br />materials. This task will include developing a campaign theme, potentially up ro 5 top level <br />messages, and up to l0 supporting messages. Materials will include one printed and <br />elecfionic fact sheet, website content, social media posts, and FAQs. CONSULTANT will <br />present dlaft election theme, messages, and dmft campaign materials to focus groups fi.om <br />Task rwo and advise COIJNTY of any desired adjustments fiom focus gloups. <br />DELIVERABLE: Election message and campaign materials. <br />BUDGET: $18,370 <br />TASK FIVE: DEVELOP OUTREACH CAMPAIGN STRATEGYAND IMPLEMENT <br />CONSULIANT will prepare an oufieach campaign strategy and implement the campaign <br />with supporl fiom COUNTY. It is anticipated that vadous outreach techniques will be <br />utilized such as telephone oufieach, enlisting levy champions to communicate messaging, <br />webinars with questionaries and other proven industry techniques. CONSULIANT will <br />advise the COTINTY on where to target efforts and the probable costs of each outreach <br />element. COLINTY will lead or support CONSULIANT efforts as idenrified in the campaigp <br />strategy. CONSULIANT will identify who is to lead securing various campaign products <br />(coNsuutANT or couNTY) and any third-pafiy vendors likely for supporr, <br />DELIVERABLE: Road Fund Levy election campaign materials and delivery of the election <br />campaign; campaign schedule. <br />BUDGET: $8,305 <br />TOTAL BUDGET for TASK ORDER NO. 1: $85.840 <br />5 <br />Page 2 of 2