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2.3.3 Overall Retail il{urlcet Oppartunities <br />The retail market potential for Ellensburg combines many different facets of the data gathered <br />above. Retail markets depend on both quantitative and quaiitative information. Morcover, just <br />because there is retail market potential for a potential retail store type in no way ensures success <br />of that store type in the community. <br />There are nlany reasons why a business might succeed or fail, and the retaii ma-rket is but one of <br />those factors. The days of the downtown competing with suburban locations for primary retail <br />have long since vauished. The major "pro" of keeping all retaii in the community is that oncc a <br />shoppel has left, they have left for the day and their money will follow. This section explores <br />retail development likely to develop in subulban locations in Eilensburg. <br />* Fantily clothing - This category includes stotes such as TJ Maxx, Ross, and similar type <br />siores ihat catel io all family inenibers. They typically locate in suburban market <br />developments. With over $5 miilion in leakage fi'om the primary trade arca, this could be a <br />srrhtrfhqn nnnnrhrtrifrr fnr Fllenshtt"- A cfnra nf eimiior trno lthnrrrle trnliLol.-r n ^L4:h\ ^^"1.1DLrvuiLori uHyui iliriii/ jvi lirwrLouuiS. j i oivi! vi oillllt4l L/yv \uruu51t urlltAllj G !II4rIt,, uuulu <br />also work in a downtown setting. <br />t Auto Dealers - Ellensburg is home to a number of highlv successfrrl auto dealerships, though <br />not all auto brands are currcntly represented in the market. There is an opportrmity for new <br />car dealerships that would likely develop in a suburban location. There is also a growing <br />trend of downtown auto dealerships decamping to suburban locations for better exposurc. <br />e Electronlcs - vVhiie Eiiensburg is ieaking saies in the eiectronics category, this store type has <br />proven to be probiematic as of latc with the demise of Circuit City and the bankruptcy of <br />Radio Shack. A regional elechonics store may be successful based on the markei leakage. <br />. Phannacies - Surprisingly, Ellensburg leaks sales in Pharmacies. This could be a trade of <br />the ietail dollar for in-store phannacies at stores like Fred Meyer or, more likely, a signal ior <br />additional dernand. The locaiion is likely to be suburban and will have iittle io no impact on <br />the downtown pharmacy in Ellensburg. <br />t Hon'te Improvement Stores - This is an intriguing category for Ellensburg in so far as <br />independent garden dealers, haidwaie stores, and similar store types have proven to be great <br />for the community. A home center such as Home Depot might be plausible based on these <br />nrrrn-L-to lrrrt rr.,nrrll l.il-ol=r L*tra c nccc*i:'o )*+nr+ ^'. --'i-+1...- :.-.A.--"-^.-^1-.^+ -.^n.^.n--1--.---+.- <br />General Retail - This category includes stores iike Fred Meyer, Target, and Walmart. <br />Ellensburg currently has a high quality Fred Meyer in very close proximity to the core of <br />downtown, although separated by storage and warehousing uses that would not encourage <br />walking between the two. Retail leakage indicates potential for some degree of additionai <br />general retail. The impact of such a store on downtown wouid be minimal and would likeiy <br />benefit downtown Ellensburg and the commnnity as a whole as it would retain customers that <br />are crrt:retrflv leavins the commrrnitv to shon irr Vakima metrn Seaffle nr \)(-Ienatchee:rr . .4aiiii*, vt vr ' r <br />a <br />l7