LT-SS-2023-002-Ellensburg-Unity-Park-Shade-Tents (4)

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Appendix A: Executive Interviews PNqITINNING NIIOTFq OF NNTF i.NNITINI IFN These are quotes thqt exsress commonly held idess or were especrally important to nate. "A place to explore/play; knawn for leisure." "We hqve a mile stretch of Yakima River within wolking distance of downtown." "The Yakima River and traut fishing are certainly attractions that can graw." "Hundreds of miles of bike and hiking trails connect to Elfensburg. One of our main t'ocuses is to improve waiking poihs and traiis." "!Ue're S univgl5iV tawnA lot of yaung people and diversity adds to a feeling of vitality." "Our ties to CWU offer a lot to the community,but we're not a clllese tewn." AUDIENCE COMMON THEMES These ctre the most commonlv exoressed irleas related ta these cruestians WHAT TYPE OF TOURISM WOULD YOU LIKE TO SEE GROW? WHO DO YOLI WANTTO ATTRA.CTTO ELLENSBUF.G?* The West side is our best source of touristsa Meetings and conferences, but we really need a conference center. We can host small groups of up to 200 ! Snnrts tpamq-rrorrth and arlrrlt [\,4av renrrirc facilifv imnrcrrpment and ctaffino r We want to attract people with disposable income, highly-educated, recently retired and interested in the aris m Downtown audience is empty nestersj they have the freedom and money to traveln Adult ieisure travelers . Millennials who are looking for ccrol and sharable experiences " Ellensburg lacks farnily-friendlyamenities AUDIENCE QUOTTS OF NOTE These are cluotes thot express cammanly held ideas or were especiaily important to nate, "As far ss visitars, we seem ta see mostly empty nesters . #1 attrsctians far out-of-town guests are the rodeo and the university. Adventure seekers go to Roslyn ^ Ellensburg isn't their destination." "We cctter ta the otder crowd - empty nesters. !'d like to grow ihe yaunger cauples. Peapie iaoking ior good beer, good food, outdoor re*eation. Somewhere to hike, listen to live music, get o beer." "l'd like to see us da more with CWU afumni! "We e dn attroct lomilies through athletirs, but they a!wo';s ask, 'What do ,yau do h,ere?' We don't. have a lot af fomily activity options." "Explorers, adventure seekers...they have more disposable income than fomilies." "ln general, Ellensburg is welcoming to adult alumni ond porents, Sometimes there is frictian with strdenfs ond businesses downtown. But u student's bad experience with o downtown business will impact their interest in being o luture tourist here." Ciiy oi Iliensbrrg Fivfl-Year T.rurism Strategic Pian 2019 59