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Appendix A: Executive lnterviews <br />GOALS COMMON THEMIS <br />These sre the most commonly expressed ideas relsted to these questions. <br />HOW IMPORTANT IS TOURiSM? <br />WHAT WOULD YOU LIKE TO sEE HAPPEN IN THE NEXT FIVE YEARS?: Tourism is important and will become an increasingly important part of the economyr Grow tourism to help sustain local businesses <br />' Become the destination, not a stop along the way to somewhere elsen Align tourism goals with community goals* Eecome the place where people from Western Washington go to relax and have fun' Become a destination for regionar meetings and conferences* Become a destlnation for sports tournaments <br />' Maintain and grow the rodeo to gain momentum going into the L00th anniversary rodeo in <br />2423 <br />GOALS QUOTES OF NOTE <br />These are quotes that express commonly held ideas or were especiolty important ta note. <br />"We need tourists. Residents visit our businesses anC make one to three purchases q month-thisisn't enough to sustain our businesses.,, <br />"l'd like to see taurism continue to grow at a nice pace, as it has.', <br />"l don't think we shou!d try to become onother Leavenworth (tourism-dependent economy).,, <br />"What benefits tourists should alsa benefit the community and mokes for a more authenticexperience for the visitor." <br />"l think the community will support more investments in tourism if they can be shown howmeetings, sp.orls events, etc, con bring business to loca! restaurqnts and stores." <br />"lthink the community is divided on bringing more people into town," <br />"There's a lorge graup (of residents)thot says (CWU) students are ruining oL!r town.,, <br />POSITIONING COMMON THEMES <br />These are the mast commonly expressed ideas related to these questions. <br />WHAT 15 ELLENSBURG KNOWN FOR? <br />We're in the center of everything (and a shorter trip from Western WA than Walla Walla) <br />"There's always something going on', {events and festivals) <br />Good weather <br />We don't have a fixed image <br />Smalltown feel <br />Relaxed and welcoming <br />Outdoor recreation, the scenery <br />Quiet little ranching and college town <br />The rodeo and Western heritage -,,A touch of the West,, <br />fiiy cf Eliensburg <br />Fi'ra-Year Toulism Strategic plan <br />I <br />: <br />: <br />I <br />I <br />* <br />I <br />a <br />I <br />2rlt 9 3l