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4 <br />M eeting Tou rism : 2021- Tactics <br />lrr..L-:a, h----l- --- - .vv ep5ilH uuvcr{J!lrftgfi i <br />a) Add content to the tourism website that features meeting venue assets and support available <br />for meetings {from catering cont*cts to free-tinre excursions to poteiltial shuttle huses}. {[rtay <br />require adriitil:,.:I irtria:9[nl€r-rI. I <br />h) Acld e pop up on the meetings page to gain event planner ernails. <br />c) Adcl short meeting venue content on Chamber of Csnrmerce website and link to meetings <br />touri$m Dage, <br />0utreach <br />a) Sign up for and nronitor soLirces ior governmeniai RFPs for meeting facilities. <br />bi Develop ineeting plairirer grrieie (broehtrre of iacaiion aild venue assetsi, lnclrrrJe faciiity <br />descripticns and cliagra ms. {l,4ay r*elriire ackJiti+*al inv*strnert} <br />ci Deveiop ouxreach plan, iclentify and prioritize targetecl meeting planrrers, aclministrative <br />asristants, association leaclers, etc. Create list of prospects. <br />{l} Evaluate associatiofl membershiFrs that affer rnsst potentie! t+ connect with prospects. <br />e) Connect with and offer information sr tours tr: meeting planners. Use CRM manage*rent tool <br />ad*pted alreaciy for" sports tourism lead managenie*t. <br />n Concluct a short "awareness srtrvey" af yo*r contfrct list as a meaningful way to interfict <br />with them anei get vahabte insight ints what they neecl for meetings and what they krrriw <br />about Ellensburg. <br />fl Attand Nlil Fvents 5hcw ti: gain experience ancl exposure. Assess other conferences for future <br />exhibhing. <br />Sot.ialiVledia <br />ai tlevelop an Ellensburg tuleetingl Linked[n page. Content should be similar to rrveh page. Create <br />ancJ follar# a meetingf cditoria! calender t+ E*s'Jre fresh c+iitent is posteci regularly. <br />b) tnelrrde welcome post to greilps nreeting in Ellensburg on general toririsril sccial platforrns as <br />.. .ot::at <br />ov;ratt sacial media editorial plan. <br />al ln collaboration with lacal event venues, add their information ta anline meeting venue siter <br />s*ch as: EventUp, UniqueVenues, Meetingo, NW Meeting & Events, etc, <br />b) 0evelcp a calendar for reviewing and updating site listings, <br />E-newslettei <br />a) Launch first issue of a twiee-yei*rly events e-newsletter tc prospects list. Feature different <br />ven$es, caterer$, free-time activities and msre. <br />Crt,; of [llensburg <br />Five Year Tourisnr Stlategic plan <br />2 <br />3 <br />5 <br />20 19 )1