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Cu rre nt M a rketing <br />Budget <br />Kittitas County Chamber of Commerce is the destination <br />marketing organization for Ellensburg. Under this <br />contract, tourism marketing and its key components <br />have a budget of 541"1,680 (2019). This does not include <br />the support LTAC provides to events, signage, capital or <br />strategic planning. <br />This tourism marketing budget is currently allocated in <br />the following way: <br />' Visitor lnformation center: $162,000 <br />. Website Maintenance: $13,000 <br />' Collateral Materials: $30,000 <br />. Marketing and Advertising: S206,680 <br />August Advertising Sna pshot <br />ln August 2019, more than $13,000 was spent in media <br />buying for the following advertising efforts: <br />Hulu Video <br />Google Display <br />Twitter Boosted <br />posts <br />Boosted <br />posts <br />e-news <br />s7,499.98 <br />$z,sog.4.o <br />S1,969.83 <br />s1,149.6 <br />unknown <br />unknown <br />232,085 <br />4.3 M <br />746,916 <br />L70,633 <br />400 <br />48 <br />31,355 <br />958 <br />Slr cprvr <br />So.oe cpc <br />So.og cpc <br />S1.20 cpc <br />unknown <br />21,887 <br />Facebook <br />Google Search**** <br />*Media costs only <br />**CPM (Cost Per Mille - or cost per 1,000 ad impressions) <br />''.** CPC (Cost Per Click) <br />*{'i**This was not included in the August analytics report, but is currently running <br />City of Eilensburg <br />Firre-Year Tourism Strategic plan <br />68 <br />Email 66 <br />MARKETING BUDGET <br />ATLOCATION <br />r Visitor lnformation Center <br />I Website Maintenance <br />H Collateral Materials <br />tr; Marketing and Advertising <br />37% <br />s3% <br />Channel Method/ <br />Tactic <br />lmpressions/ <br />e-newsletter <br />opens <br />Clicks to <br />website or <br />landing <br />page <br />E-news sign <br />ups <br />cPM**/ <br />cPc*{.* <br />2019 <br />IJ