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Research and Discovery: Visitor Surveys <br />What do visitors think of Ellensburg? <br />. When asked to share three words that best describe Ellensburg, survey respondents most commonly <br />listed off {in this order): <br />1) Friendly <br />2) Rodeo <br />3) Country <br />4) Relaxing <br />rmrng <br />ood <br />A word cloud built from <br />the most cornmon <br />descriptive words used <br />for Ellensburg. The <br />larger the worci-the <br />more often it was used. <br />tAtvv <br />" When asked how does Ellensburg make them feel, the two most common answers were "Relaxed" <br />and "Welcomed." <br />' Respondents were then asked to choose a statement that best described Ellensburg to them. The <br />question tested how this particular group views Ellensburg. Nearly 50 percent chose the description: A <br />quaint smalltown with a Western heritage' <br />^rl-^- <br />,.^l-- --wtntrr {PHrdsrt <br />specify) <br />A base camp for <br />the great outdoors <br />6% <br />An invitlng <br />ccmmunlty whrre <br />there's always some <br />event or festlva.., <br />3t% <br />A quaint smalt <br />town with aWestern <br />heritage <br />so% <br />A tively cotlege <br />town tvlth a Sood <br />nlght tlle <br />s% <br />Please see AppendixB, page 58, for all survey results. <br />City of Eliensburg <br />Fi\ie-Year Tourism Strategic Flan2019 1l