City of Ellensburg Capital-Unity Park Shade Tents

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Research and Discovery: Visitor Surveys Visitor Surveys An online visitor survey was emailed to approximately 6,800 people who had attended an Ellensburg event or received a tourism e-newsletter from the Kittitas County Chamber of Commerce. Of these, 52i. people responded. lt is important to note that the email list was weighted toward event ticket holders (77%l.lt also included Ellensburg residents. The answers of Ellensburg resident were suppressed in reporting results. The event-attendee responses were compared to non-event visitors and little distinction was found between the responses. Learnings The survey provides a window into who visits Ellensburg, for what reasons, and how they perceive the town and its surroundings. This provides guidance into target audience profiles and messaging for the tourism plan. Who visits Ellensburg? 45-65+ years old. Based on the survey responses, the most likely visitor is well-settled in their career, families and life. Western Washington residents. More than 57 percent of respondents were from Western Washington -29 percent came from King County alone. Upper Middle Class. More than 50 percent of respondents said their household incomes were $100,000 or more. Western Washington respondents reported more people in the $1"50,000+ category than other groups. Based on Pew Research categories, the majority of respondent households are upper middle class.Visitors' Homes . Western Wa 3% 3% n Central Wa E Other Eastern WA t5o/o " Tri-Cities 57% 'Spokane r Oregon City of Eilensburg Five-Year Tourism Strategic Plan Age 25.34 35.44 45.54 S5-&4% 65' 9 King County makes up 29 percent of survey respondents. The county's demographic makeup is different from other Washington state counties in two key areas:. Medium income Sfgf a year higherthan Washington statet 21% of residents are foreign-born King County Difference Source: DataUSA.io 2019