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1. <br />2 <br />Meeti ng Tou ris m: 2022 Tactics <br />4, <br />Website Development <br />a) Maintain and enhance meetings page. <br />Outreach <br />a) Monitor sources for governmental RFPs for meeting facilities. Respond to or facilitate respond <br />to appropriate meeting RFPs. <br />b) Maintain and add to prospect list, <br />c) Connect with and offer information or tours to meeting planners. <br />d) Attend Pacific Northwest lnternational Administrative Assistants Conference and Washington <br />Society of Association Executives Conference (or others as evaluated). <br />e) Survey meeting planners who hold events in Ellensburg. Share the results with venues. <br />Social Media <br />:\ I\ilrintain linlzodln naoesl <br />b) lnclude welcome post to groups meeting in Ellensburg on generaltourism social platforms. <br />c) Explore custom Augmented Reality filters for Facebook and Snapchat with an Ellensburg <br />geofence to allow participants to brand meeting photos in an Ellensburg-centric way. <br />Pu blicity <br />a) Seek a story in Northwest Meetings and bvents Magazine or other trade publlcatlons <br />highlighting Ellensburg's unique venues including boutique hotel or describe how the <br />downtown was turned into a "conference center." <br />b) Leverage story in in all owned channels - social, web, e-newsletter <br />c) Send local press release on economic impact of meetings and on major events booked for the <br />year. <br />Oniine Venue Sites <br />a) Continue to add content to online meeting venue sites, <br />Advertising <br />a) lf booking goals merit it, consider Google Search campaign {Google AdWords) and Linkedln <br />advertising <br />E-newsletter <br />a) Produce twice-yearly e-newsletter. <br />b) Reach out to advisory group for news * give them space to place their top stories. <br />5. <br />6 <br />7 <br />8 <br />City of Ellensburg <br />Five-Year Tourism Strategic Plan <br />lnlo 52