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L. <br />M eeting Tou ris m: 2021_ Tactics <br />Website Development <br />a) Add content to the tourism website that features meeting venue assets and support available <br />for meetings (from catering contacts to free-time excurslons to potential shuttie buses). (May <br />require additional investment.) <br />b) Add a pop up on the meetings page to gain event planner emails. <br />c) Add short meeting venue content on Chamber of Commerce website and link to meetings <br />tourism page. <br />Outreach <br />a) Sign up for and monitor sources for governmental RFPs for meeting facilities. <br />b) Develop meeting planner guide (brochure of location and venue assets). lnclude facility <br />descriptions and diagrams. (May require additional investment) <br />c) Develop outreach plan, identify and prioritize targeted meeting planners, administrative <br />assistants, association leaders, etc. Create list of prospects. <br />d) Evaluate association memberships that offer most potentialto connect with prospects. <br />e) Connect with and offer information or tours to meeting planners, Use CRM management tool <br />adopted already for sports tourism lead management. <br />r Conduct a short "awareness survey" of your contact list as a meaningful way tg interact <br />with them and get valuable insight into what they need for meetingiand what they know <br />about Ellensburg. <br />0 Attend NW Events Show to gain experience and exposure, Assess other conferences for future <br />exhibiting. <br />Social Media <br />a) Develop an Ellensburg Meetings Linkedln page. Content should be similar to web page. Create <br />and follow a meetings editorial calendar to ensure fresh content is posted regulariy.- <br />b) lnclude welcome post to groups meeting in Ellensburg on general tourism social platforms as <br />part of overall social media editorial plan. <br />Online Venue Sites <br />a) ln collaboration with local event venues, add their information to online meeting venue sites <br />such as: EventUp, UniqueVenues, Meetingo, NW Meeting & Events, etc. <br />b) Develop a calendar for reviewing and updating site listings. <br />E-newsletter <br />a) Launch first issue of a twice-yearly events e-newsletterto prospects list. Feature different <br />venues, caterers, free-time activities and more. <br />2 <br />3 <br />4 <br />5 <br />City oi Illensburg <br />Five-Year Tourisn Strategic plan <br />2019