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9129122, 12:20 PM <br />Response 3: <br />Measuring Results* <br />LTAC Clerk Review <br />Describe how you will promote your evenUactivity/facility to attract tourists. <br />The Cle Elum Roundup will utilize marketing strategies in multiple mediums to <br />promote our event and attract tourists to Kittitas County. <br />Our target audience will be individuals and families who have an interest in rodeo, <br />western sports &/or lifestyle and enjoy the great outdoors. <br />We will utilize branded marketing in social media such as Facebook targeted ads, <br />lnstagram, google adwords, and influencer campaigns. Driving traffic to our <br />website for connection with tickets, accommodations, tourism, sponsor promo, <br />links, and sales. We will use digital marketing Key Performance lndicators (KPl) to <br />measure the efficacy of our tactics to optimize and improve the results throughout <br />the marketing campaign. <br />Relational digital and print marketing in partnership with our sanctioning body, <br />contractors, sponsors, and vendors. Agreement for social media and web <br />promotion to drive their followers and fans to our website, media, and event. <br />We will utilize in-person marketing and promotion with the Roundup Queen <br />ambassador who travels throughout the pacific northwest promoting the Roundup <br />and our community. Our royalty averages 4,000+ miles of travel each year and <br />hands out several hundred poster-photo cards that contain branding and event <br />information. <br />Additionally, we will utilize radio advertising, direct mail, posters, and other print <br />publications that will contain discount codes to drive business to our website from <br />outside of Kittitas county. <br />We will adjust our campaign to utilize strategies with the greatest success in <br />driving ticket sales and tourism for our event. <br />2500 character limit <br />Application Questions: Part 3 <br />4l Gollaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished? <br />lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/77658/85656?hideHeader=true 7 t17