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9129122, 10:54 AM <br />Response 3: <br />Measuring Results* <br />LTAC Clerk Review <br />Describe how you wiil promote your evenvactivity/facirity to attract tourists. <br />1. Our target audience is self- identified arts lovers, cultural tourists, those with a <br />proven propensity to attend art exhibits and events but are not aware of Gallery <br />one. The culturaltourist according to the 2018 Dean Runyan report averages <br />$200/day in spending. <br />2. our secondary audience is age specific, millennials and those who are parl of <br />the creative economy. The creative economy includes those in technology but also <br />graphic designers, writers and other creatives and makers. 73 percent of <br />Millennials "want to engage a destination's arts and cultural assets,'-the highest <br />rated activity of importance. This generation is tech savvy and will be targeted <br />through socialmedia and online programming. <br />3 Our tertiary audience is comprised of those that are not traveling for specific <br />arts experiences but do see art as a value added experience. ,,we love to taste <br />wine and I also heard that there are lots of galleries in Ellensburg.,,These are <br />cultural tourists that would likely listen to NWPB, attend an arts event with a friend <br />or need a secondary activity while their partner is fly-fishing, hiking or floating the <br />Yakima River. <br />2500 character limit <br />Application Questions. part 3 <br />4l Collaboration <br />lf your organization collaborates or has created partnerships with other organlzations, groups, or other events,how is this accomplished? <br />lf-app-16-03 co.kittitas.wa.us/Forms/form/submission/history/77s11lg5646?hideHeader=true <br />5t15