Laserfiche WebLink
9129122,'12:2'l PM <br />Response 2.2* <br />Application Questions. Parl 2 <br />3l lmpact <br />LTAC Clerk Review <br />Describe the prior success of your evenVactivity/facility in attraction tourists. <br />Over the past three years, our social media marketing and online presence has <br />continued to increase. We engaged in these findings by increasing our online <br />marketing and presence. Social media post reach has increased by 453%, and <br />our FB post engagement has increased by 168%. We have also produced event <br />marketing materials that could be launched through social media, shared by our <br />local collaboration, and through direct placement in the hands of those who are <br />lodging locally. Two years ago, we designed a small rack card and added QR <br />codes leading to landing pages for event information. These cards are printed and <br />placed in fifty different businesses in Cle Elum. They are distributed to businesses <br />between Snoqualmie Pass and Ellensburg where travelers are stopping. <br />The 2021 and 2022 Digital Analytics Reports attached to the application <br />demonstrate that both CEDA's website and social media outreach has increased <br />significantly. ln 2021 the YTD website page view was 9,900 and at the time of this <br />application, with four months remaining the page view total is at 12,280. ln <br />addition, Facebook followers have increased from 4,790 to 5,140 with an organic <br />reach of 70,300 for Facebook and 23.000 for lnstagram. Again 2022 totals are <br />short of four months for a year's total being reported. Based on these metrics and <br />our ztp code tracking, we feel that we can confidently state that our social media <br />reach and participation in annual events ranges from Cle Elum to South Dakota. <br />Weekly, staff visit with local retail businesses to talk about retail impact, visitor <br />experience and note any unique information that visitors have shared. From these <br />informal assessments we are able to identify additional ideas and events that draw <br />interest by visitors in exploring Cle Elum. <br />2500 character limit <br />lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/77506/85664?hideHeader=true 7t19