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9129122, 10:46 AM <br />Response 2.2* <br />LTAC Clerk Review <br />Describe the prior success of your evenUactivity/facility in attraction tourists. <br />ln 2018-2019 we were around '1200 attendees. Our goal this year, and all our <br />estimates were to hit 1500 attendees. Our July 2022 production of Mamma Mia <br />sold a total of 2BB5 tickets. We hit that by the second performance! So we more <br />than doubled overall attendance from our last mainstage show in 2019. lt blew all <br />of our attendance expectations out of the water, and raised the bar for future <br />events. The hunger and joy attendees felt at experiencing live theatre after this <br />pandemic hiatus was palpable, and I think blew all of us away. <br />By moving all pre-sales online we have accurate zip code info for 86.9% of <br />attendees. We did not collect zip codes with cash at the door transactions. We <br />know by chatting that attendees that many of the cash transactions did come from <br />out of town, so we expect that the percentages we see with the online sales and <br />credit card data would stay consistent with the cash transactions. Just shy of 20% <br />of ticket purchasers in 2022 were from outside of the county. ln addition, since we <br />know local attendees often buy tickets for out-of-town family/friends, we conducted <br />an informal survey each performance this year by asking audience members from <br />out of town to raise hands, and easily 25 - 30o/o of the audience raised their <br />hand... at each of the 8 performances. We can also tell that at least 35% of visitors <br />to our website during the month we had ticketing available, came from 50+ miles <br />away. <br />See data below (see supplemental attachment for detailed ticket locations) <br />Location breakdown 2022 Mamma Mia Ticket Purchases (data for 2508 out of <br />2885 tickets sold) <br />Kittitas County = 81.0o/o (203'1 tickets) <br />Central & Eastern Washington = B.2o/o (405 tickets) <br />Western Washington = B.2o/o (406 tickets) <br />Out of state = 2.6% (66 tickets) <br />lf we apply those percentages to our total number of tickets sold we can <br />reasonably estimate lhat 473 attendees were from Washington outside of Kittitas <br />County, and 75 were from Out of State = 548 attendees from greater than 50 <br />miles. <br />lf 30% of these stay in hotels/motels that would be approximately 164 overnight <br />stays as a result of this event. <br />Using the calculation method described above we would estimate of the 548 <br />visitors traveling more than 50 miles, 35% would visit for the day only, and 35% <br />would stay overnight or for the weekend in a private home with friends and family <br />2500 character limit <br />lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/77087/85583?hideHeader=true 7t19