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9129122, 10:40 AM LTAC Clerk Review <br />video advertising featuring some of the biggest names from Washington State <br />snow sports history including Olympian Debbie Armstrong. <br />TargetAudience: WSSSM advertising targets adults (ages '18-54) in the Seattle- <br />Tacoma metro area (more than 50+ miles) with a keen interest in skiing and <br />snowboarding. <br />Timing: Year-round campaign but with a focus on winter and summer (high <br />seasons) <br />Tourism/Marketing Focus Areas <br />1 . Genera I M useu m Awareness/Marketi n g/TourismA/isit U s Campa i g n <br />2. New Snowboarding Exhibit <br />3. ln person events in 2023 <br />Tourism Marketing Plan <br />' ONLINE: Social Media/Digital/Website/E-News Advertising. Potential examples <br />. might include Facebook, lnstagram, 425 Magazine Email E-Blast <br />. OTTiStreamed Media Video Advertising. Potential examples might include <br />targeted <br />. :30 second streamed media on Netflix or Hulu <br />. Television Advertising. Potential example might include a segment with Evening <br />. Magazine <br />. Print Advertising. Potential example might include 425 Magazine or Seattle <br />. Magazine's'Best of' lssue <br />. Print Collateral (postcards, flyers, posters). Potential oversized postcards or <br />flyers <br />' mailed or distributed at key locations to promote in-person events at the museum <br />Measuring Results <br />. Visitors are counted as they enter the museum by volunteers and tabulated on <br />. excel spreadsheets <br />. Visitors are encouraged to use the QR code with their phone and fill out the 3- <br />questions visitor survey to tabulate zip codes and overnight stays <br />. Visitors are also encouraged to sign the museum guest book where we track <br />cities and zip codes <br />. Volunteers are trained to ask questions like "Where are you from" and "What <br />brings you in today" and "Are you staying overnight and where" and to mark <br />answers on the visitor report for the day <br />. Google analytics and Facebook reports can tell us response to advertising <br />vehicles used <br />. Tracking average visitors per month and per season and comparing it to prior <br />results can help us track successful campaigns <br />2500 character limit <br />lf-app-'16-03.co.kittitas.wa.us/Forms/form/submission/history/77659/85470?hideHeader=true 8/19