LT-2023-004-CowboyCross_R - Laserfiche WebLink

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9129122, 12:24 PM Response 3: Measuring Results* LTAC Clerk Review Describe how you will promote your evenUactivity/facility to attract tourists. We will attract tourists to this event through various different advertising avenues like radio, a TV commercial, ongoing social media organically, and paid social media ads that reach a bigger demographic in urban areas with a much bigger population than Ellensburg and Kittitas County. We will actively target and reach audiences in major tourism-driving regions over 50 miles away from Ellensburg, including King County and Pierce County. Not only will we target major western Washington regions, but we will also implement interest based targeting to ensure our ads are being served to middle to high income demographics with interests in motocross, bull riding, rodeos, historic towns, food and beverage, live events, and western lifestyle. 2500 character limit Application Questions: Part 3 4l Collaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration *Cowboy Cross works with the Chamber of Commerce and tourism office to promote this event annually. We collaborate with partners and influencers in this niche community to help grow and promote this event on a national level, including The Northwest Offroad Championship Series, Gibson and Son, and Daniel Beard with Daniel Beard Rodeo Company who is able to help promote the event, attracting prospective talent that each brings individual spectators. For 2022, we had 37 bull-riders signed up that each have their own fan bases that travel to watch them perform. 2500 character limit lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/77532l85669?hideHeader=true 7114