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5129122, 12:23 PM <br />Response 2.1 * <br />Response 2.2* <br />Application Questions: Part 2 <br />3l lmpact <br />LTAC Cterk Review <br />Why would tourists travel to Kittitas County to attend your event/activity/facility? <br />Many tourism demographics that would describe Ellensburg as a location they <br />would like to travel to have similar interests as the attendees we see at this event. <br />ln the most recent Strategic Plan for the City of Ellensburg, we see that the top <br />reasons visitors choose to visit Ellensburg are for events like this, plus similar <br />audience interests such as our unique downtown, music, natural assets like the <br />Yakima River, as well as foodies seeking incredible dining and drinking <br />experiences before and after the show. Part of our strategy around targeting <br />tourists is to set campaigns up to hit these demographics with targeted ads as <br />well. <br />This event combines two extreme sports in the same arena at the same time at an <br />affordable price of just $25. lt brings the Kittitas County "Cowboy Culture" in our <br />community, and keeps the excitement to visit into late September when tourism <br />rates start to drop annually. <br />Our Eventbrite ticket sales for our 2022 event show a 69/% of the turnout being <br />from outside of Kittitas County, and we believe that the reason for this interest is <br />that there is truly nothing else like it in the state of Washington and beyond. <br />2500 character limit <br />Describe the prior success of your evenUactivity/facility in attraction tourists. <br />The growth of the event has steadily seen an increase since it began. lt has seen <br />tourism growth as attendance, and has doubled in size since. We are still <br />analyzing the data from the 2022 event that just happened on September 17th, <br />2022, bul we can confirm that ticket sales have skyrocketed to 2,446. <br />We will have more wins to share during the oral presentation after the execution of <br />our 2022 event on September 17 , 2022, but here are some high points of success. <br />We had a record-breaking amount of sponsors <br />The beer garden that the Kittitas County Sheriff's Association hosted for the Ryan <br />Thompson memorial, and brought together many local agencies. We had <br />sponsors for the alcohol, and all the money that was made went to a program <br />called, "Cops and Bobbers Fishing Derby". <br />We had a record-breaking amount of vendors <br />It was our best sales year yet <br />2500 character limit <br />lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/77532/85669?hideHeader=true 6114