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Response 3: <br />Measuring Results* <br />i:iesarrbii ho!,/ lo! vtill promot-- Vour evenUactivily,'faolily lo itllaci ic,ulsts. <br />We have a multi-faceted marketing campaign each year. <br />First, we focus heavily on social media. drilling down demographics to set zip codes <br />on the westside. in Douglas, Chelan. Yakima and Grant counties. Social media <br />includes Facebook, lnstagram and Tik-Tok. <br />Second, we purchase ad space on targeted westside blogs (for example. <br />Snoqualmie Living). <br />Third. we buy space in visitor guides that are distributed throughout the <br />sprrnglsunrmer months - aimed at tourists already here. <br />Foufh. we participate in multiple parades both inside and outside the county <br />Fifth. we use posters in high tourist/traffic areas. <br />Sixth. we run radio ad campaigns. <br />Seventh. we began attending the Suncadia Sunday Market this year. in hopes of <br />getting in front of more "westsiders" and giving them a good reason to come back in <br />the fall. <br />Finally. we are constantly partnering with other businesses, non-profits. etc. <br />25C0 afratai.ier ltmti <br />Application Questions: Part 3 <br />4l Collaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished? <br />4.1 Collaboration*Collaboration was low last year. given Covid's effect on various businesses. And. <br />we're seeirrg it to some degree again in 2021 (i.e.lack of inventory for "Touch a <br />Tractor". etc.). That said. our answer to this question is in part. historically based. as <br />we have every inteniion of maintaining past relationships while we continue to build <br />others: <br />Ellensburg Downtown Assoc. Buskers in the Burg. Bite of the Burg, Labor Day <br />Rodeo parade, YoungLife. Mercer Creek Church. Elmview, Trellis. Barn euilts, Junk- <br />tiguen. Cle Elum Downtown Assoc. Pioneer Days event. Pioneer Days parade. Boo <br />Elum. 4th of JLrly Market. Suncadia Sunday Market. Cle ElLrm Trunk-or-Treat. <br />Winegars, Easton Fire Easter Egg Hunt. Washington Tractor, 509 Blond Dog. Forget <br />Me Not Chic, Double Rafter Livestock. Marlene's Wine Glasses. Jack and Jill. <br />Collocunr Farms. KJoe Designs. AJ Designs. Ryan Thompson Memorial, Spirit <br />Therapeutic. KXLE. Tim's Cascade chips, Evergreen Home loans. <br />These represent folks that we have partnered wrth for events/cross-promotion, <br />vendors we've invited to sell at The Patch. groups we host pro-bono and donation <br />recipients. <br />2500 rharacler licll