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Response 3: <br />Measuring Results* <br />Descrille holv you !.rill pr oryl(tt8 yoLjt e,/ent/activliyliaailriy tg atlrac1 trrutlsls_ <br />WSSSM lt's Beerr Quite a Run'' Campaign <br />Created by Kevin Nolan and the Craters of the Moon Team from Cl Elum. the <br />WSSSM 'lt's Been Quite a Run" canrpaign features print. orrline and video <br />adverlising featuring some of the biggest names from washington state snowsports <br />history including olyrnpians Debbre Armstrong phil & steve Mahre. snowboarder <br />Craig Kelly. and Tacoma's Gretchen Fraser. the first American (man or woman) to <br />win a Gold Medal in the sport of skiing from the US in 1936. This conrpelling <br />campaign has provided great traction in2021 aad will be expanded and used in <br />multiple formats in 2A22. The tt/SSSM media pian is being tightly managed at no <br />cost by experienced rnedia buyer Megan Smiley of Sunny & Smiley <br />Target Audience: wsssM advertising targets adults (ages iB-54) in the seattle- <br />Tacoma metro area (more than 50+ mjles) with a keen interesi in skiing and <br />snowboarding. <br />Timing. Year-round campaign but with a focus on winter and summer (high seasons) <br />TourismlMarketing Focus Areas <br />'l . General Museum AwarenessiMarketing/TourismA,/isit Us Campaign which will <br />change by season for 2O22 <br />2. New Snowboarding Exhibit <br />3. ln person events in 2022 <br />Tourism Marketing Plan <br />' oNLINE: social MedialDigitalArilebsite/E-Ner,rrs Advertising. potential exanrples <br />might include Facebook. lnstagram. 42SMagazine Email E-Blast <br />' orrlstreamed Media Video Advertising. Potential examples might include targeted <br />.30 second streamed media on Netflix or Hulu <br />'Television Advertising. Potential example nright include a segment with Evening <br />Magazine <br />, Print Adverlising. Potential example might include 42i Magazine or Seattle <br />Magazine's 'Best of' lssue <br />. Website Desrgn and Tech Updates <br />' Print collateral (postcards, flyers. posters). potential oversized postcards or flyers <br />mailed or distributed at key locations to prorrote in-person events at the mlrseum <br />Measuring Results <br />'Visitors are counted as they enter the museum by volunteers and tabulated on <br />excel spreadsheets <br />'Visitors are also encouraged to sign the museum guest book where we lrack citres <br />and zip codes <br />" Volunteers are trained to ask questions like "where are you from" and "what brings <br />you in today" and "Are you staying overnight and where" and to rnark answers on <br />the visitor report for the day <br />" Google analytics. Facebook reports and OTT strearned reports can tell us <br />response to advertising vehlcles used <br />. Tracking average visitors per month and per season and comparing it to prior <br />results can help us irack successful campaigns <br />2500 ciraracler liinit <br />Application Questions: Part 3 <br />4l Collaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished?