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Response 2.2* <br />Application Questions'. P art 2 <br />3l lmpact <br />Descnbe lite prior :uccess qt yorrr eventr,acijvitytfactltty tn aiiractlon torlrisls. <br />Typically, WSSSM hosts in person events that attract between 150-300 attendees <br />each. ln pre-pandemic times, these events included Anniversary Celebrations, book <br />or speaker talks, or visits by Olympians. ln 2020 and 2021 . we shifted to an online <br />WSSSM Speaker Series (Zoom, simulcast on Facebook Live) and other partner <br />events to keep the nluseum top of mind while we were closed. These partnerships <br />will serve WSSSM well as we transition back to rn-person events in 2022. Examples <br />include: <br />WSSSM created mini exhibits inside Canlis Restaurant's tureive yurts. WSSSM <br />historians created an in person exhibit called "sublime Sights" about Ski Jumping at <br />the National Nordic Museum in Seattle from May to July 2021. We hosted several <br />online events in conjunction with that exhibit. which was widely advertised and <br />attended. WSSSM Board Member and Olympian Deb Armstrong gave several talks, <br />including one for the parents and racers of the PNSA Ski Race Teams. Another <br />Speaker Series Everrt highlighted a WSSSM exhibit on Avalanche Dogs and <br />Backcountry Safety. The keynote speaker was Cle Eiurn's Chris Martin. his Kg Anna <br />and partners Ski Patrol Rescue Team (SPART), King County Search and Rescue <br />Associatior.r (KCSARA). and Drubru. <br />Thanks to a micro grant from Kittitas County, WSSSM partnered with Drubru to <br />create the Snoqualmie Pass Scavenger Hunt in the summer of 2O2j. This hunt was <br />created using an app called "EverrtZee" and had over 300 participants compete to <br />earn points with quizzes. photo, video, QR and GPS location challenges. The hunt <br />was advertised on social media, digital advertising and with posters and flyers. lt <br />was a greai engaging activity for tourists to do up at The Pass and brought guests <br />into the museum to engage in challengesl Other partners for this event inclucle <br />Commonwealth and The Surnmjt at Snoqualmie. <br />We have advertised these events throughout own website. our email list, Facebook <br />and lots of social media posts with partner organizations. mailed postcards and <br />flyers, We have also sponsored events where are target audience might be locaied <br />including the Warren Miller ski movies and the Ski Bonkers sale put on by <br />Sturtevant's. Booths at ihese events (over multiple days) have allowed us to <br />advertise our events, promote tourism at the Pass and in Kittitas County. <br />While specific events draw larger crowds, the regular txuseum visitors have been <br />drawn in by permanent WSDOT freeway signage advertising ihe museum on l-g0 <br />both west and east bound (NEXT EXIT signage). <br />2aiot).harader lirilit