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Response 2.2* <br />Application Questions'. P arl 2 <br />3l lmpact <br />Response 3: <br />Measuring Results* <br />Describe ihe prior srlccess ol your evenl;'aclivity,f6cility ln altr.lclian to.rfisis. <br />One of the positive outcomes of COVID has been that Cle Elum has become a <br />destination location. We are considered close enough for weekend travel to a <br />destination that offers a mix of experiences. Cle Elum has become known as being <br />"halfu/ay to everywhere." Our retail businesses oflen share that they are hearing <br />from shoppers how excited they are about visiting Cle Elum and seeing all the <br />posttive changes. Traveling to Cle Elum from places one - two hours away is <br />gatning popularity as our business community continues to offer more for a vrsitor to <br />explore and experience. <br />The Association is using the findings from our 2021 strategic marketing study, which <br />have identified ways we can strengthen our reach to places fifiy miles out or more. <br />One of the most cost effective and efficient ways is to continue in our efforts to <br />increase pafiicipation and visitors through online marketing. This year alone, our FB <br />post reach has increased by 453%, and our FB post engagement has rncreased by <br />168%. We have produced event marketing materials that can be launched through <br />social media. shared by our partners, and placed directly in lodging facilities. Our <br />use of QR codes to collect zip code inforrration provides validation that we are <br />reaching rnany different locations. This summer our Public Market event cards <br />reported 63 different zip codes, including 2 countries. <br />As shared above, we are building on the growing popularity of our community and <br />the new opportunities to expiore in our downtown. We feel confident that these new <br />events, centered around arts and creative opportunities will be inviting and <br />encourage more tourism and visits to Cle Elum, strengthening our identity as a <br />destination. <br />2500 dr€r.rcter lirrl <br />L)escribe holv you will pr csole ycLlr eventlaciiviiyifaci,ily to aitract lcurists. <br />The Cle Elum Downtown Association has worked sirategically to build partnerships <br />and collaborations among our many tourism related businesses: lodging facilities, <br />resorts, and retail businesses engaged in strong marketing. The Association also <br />worked with North Kittitas County Tribune, Kittitas County Chanrber of Commerce. <br />Cle Elum Round-up, Roslyn, Ellensburg Downtown Association, WA Horse Park. <br />and others to comarket, share and collaborate on events and activities which attract <br />tourists. Drawing on this work and our past success with events. we will develop a <br />very strategic and well-designed promotions plan that will be released through radio. <br />prini, and social media iools. Businesses and vendors who are participants will also <br />help promote the art events through their channels. <br />By distributing printed materials, orrline marketing, paid ads online, radio, and ads in <br />newsprint our marketing will reach an audience 50 miles or farther. ln additron. we <br />will continue to comarket with our partners and comntunicate with our lodging <br />businesses to reach visitors who are conring to Upper Kittitas County looking for <br />additional activities to experience. We feel confident that these new events will <br />encourage more tourism and visits to Cle Elum, strengthening our identity as a <br />destination. <br />2500 characle. linlit <br />Application Questions: Part 3 <br />4l Collaboration <br />lfyour organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished?