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lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished? <br />4.'1 Collaboration*Currently, we have valuable partnerslrips with both community groups, as well as <br />regional and corporate sponsors. Our ma.1or sponsors we look to have back for the <br />2O22 event include Mtke's Hard Lemonade and Legends Casino Hotel. We've also <br />found success in local trade partnerships with KXDD radio and the Hampton lnn of <br />Ellensburg to help support our evenl operations and marketing. <br />Our conrmunity partners are valuable as a volunteer effort to help run our event and <br />set specral displays. These groups include the Ellensburg Rodeo posse, Rodeo City <br />Roller Girls, National Guard. and Antique Military Vehicles Club. We are also <br />thankful to all our first responder volunteer help that ensures we all have a safe and <br />fun time. This includes Kittitas Valley Fire and Rescue as well as the Kittitas Couniy <br />Sheriffs Department Reserve Proqram. <br />We are looking at expanding our partnerships for this upcoming year and the biggest <br />one we are looking forward to is with the City of Ellensburg. The City's park and <br />Recreation Department has shown interest and commitment io setting up additronal <br />4th of July festivities in Memorial Park next to the fairgrounds. These family fun <br />activjties and entertainment would begin in the afternoon and lead up to the opening <br />of the concert area and evening schedule. We very much look forward to working on <br />ihis everrt expansiotr and having a great parlner in the City of Ellensburg! <br />250t.haiacier lirtii <br />4.2 Promoting Local <br />uustness <br />ilesitiLje lrow you \r1tll rilomote {odij!rg estalliJShrrenls. r estaLrianls. an.l biislltess iocateC ii Kiliitos Cclin!y <br />Our plan is to eslablish a larger local business partner program to. in turn. promole <br />one another on an even bigger scale this year. The event tearn is working on ideas <br />currently on which businesses would make great partners in cross-promotinq <br />through social media and on-site visitors. Ourwebsite has been a wonderful tool to <br />feature businesses such as hotels. restaurants bars, and much more where we can <br />help drive event attendee traffic to their small businesses as well during their stay. <br />25i)c characler limrl <br />4.3 Host Hotel*ls lhere a hesi irrlel ior yotr ev€iNt or a{at\t goieci'. ii ye:r lisl llle hole!. <br />No <br />' Yes. Hanrpton lnrr of Ellensburg has been a great hotel partner for us <br />year-round the last couple years. and especially during the Patriot <br />Nighi Under the Lights. Currently that partnership is set to continue <br />in 2022 as weil. <br />5l Future Plans <br />Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket sales, <br />event sponsors, and other cost-tecovery models. <br />Future Plans*As Patriot Night Under the Lights grows as an established annual event, we expect <br />the eveni attendees to increase. We have the capacity to double our aitendance as <br />we proceed. so by making this a desired and memorable event we can become self- <br />sustaining just by increased ticket sales. However. as the event grows it also <br />becomes nrore marketabie to ma.jor sponsors and we work with a Sponsorship <br />Consultant that specializes in event sponsorships to assist in generating that funding <br />each year. Through the growth opportunity in each of these areas, we plan lo be <br />self-sustaining in ihe next couple years. <br />25oo cl-raracier linril <br />Application Questions'. Part 4 <br />6l Additional lnfortnation