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Response 2.2* Application Questions'. P art 2 Ililscribe lhe prior srrccess of vrtir eventlaciivily4acilrty in ailrac!cri toLrri:jts. Just days after the event ban lifted in Washington State, we were fortunate enough to have a full-fledged concert full of great rrusic. good times. and laughter. people were so excited to be together again watching a live performance. Despite not having much iime to plan and advertise once we knew we could continue with the event. it still came together great with the amazing performances and a great crowd. After a stunn jng National Anthem, we had opening act Huckieberry Road kick off the corrcert and get people going before Joe Nichols took the stage. Joe had the crowd rocking through the night and tlre arena floor was full of people dancrng and singing along. ln precautionary efforts. we made some layout changes this year and attempted new seating arrangements to be prepared for restricted attendances. While they were great plans to get through a restricted event and it worked relatively well, there were a couple downfalls when it came to traffic flow and interactlon. So, we will be leaving the main layout as isfor 2022 but changing the arena floor arrangement to generate a better experience for concert goers. It was also a bunrrner to have our fireworks show cancelled this year. bul we work with an amazing company that was able to hold our show over for 2022 luckily. We vritll be excited io jump back into our safety planning and special airangements with iocal fire personnel to make sure it goes off without a hitch. lt's the safest way for the whole community to enjoy a grand-scaie fireworks show in one location without them risking lighting off their own fireworks at home. Overall, 2021 turned out to be a smooth operation and great event to brirrg in tourists and give locals a way to celebrate within their community too. This event catered to both families and people of all ages from kids to grandparents. All event parlne.s. seruice providers, spousors. volunteers, and event aitendees shared flre upnlost positive comments and their gratitude for having the event back again. Many our looking forward to abig2022l 25r'10 clrarader lilril :1 ... 3l lmpact Response 3: Measuring Results* Application Questions: Part 3 Desrribe helv yo! !rill profilole your eveuilacli\rit./ilaciliiy io allract tcur!sr.s. The event will first be promoted through radio partners from the Columbia Basin. irp to Wenatchee, over to Seattle, down to Yakima and the Tri-Cities. and over to Spokane. We will also use targeted Facebook ads in those areas to promote online awareness and get direclclick traffic to our website for tickets. "Bandsintown" ernail newsletters will also be an effective tool in the same manner. Targeting will be fixed to country music fans, patriots. and families looking for holiday fun. We are expanding our digital targeting to regions outside the Washington border, along Oregon and into ldaho as well. We really hope to see a growih in our western Washington attendees next year as well. so we will be marketing in both the Northwest and Southwest corners of Washington next year. The pandemic and not knowing what restrictions would be made marketing very difficult and rushed h 2A21 . With more time throughout the year to market the eveni, there will be more awareness and we will be able to get ahead on people's holiday planning. 2500 character iilril 4l Collaboration