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LT-2022-004-Cle Elum Downtown Association
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2022
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01. January
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2022-01-18 10:00 AM - Commissioners' Agenda
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LT-2022-004-Cle Elum Downtown Association
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Last modified
1/17/2023 10:44:51 AM
Creation date
1/17/2023 10:43:36 AM
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Meeting
Date
1/18/2022
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Item
Request to Approve Lodging Tax Contracts LT-2022-001 through LT-2022-024
Order
7
Placement
Consent Agenda
Row ID
85266
Type
Contract
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Number of paid lodging room nights resulting from you event/activity/facility? <br />Past Actual * <br />643 <br />Prior Year Paid <br />Overnight Stay Data <br />Past Methodology* <br />Projected <br />Methodology* <br />Methodology <br />Narrative* <br />Projected * <br />688 <br />lil addrlron to ireld <br />"tlov€j <br />yoLi !nay uplo.td llre evidaltce io sLrltport Ite pr]or years,tootllltigltl ijlfoJtratton. <br />yoti trray uplaad irp to lhree single pages iUS L ell--| cl inforflairar lr ycLt a stigle rnultr-page .Jocurlent. only llte <br />firsl ihree pages,rill be consldereci. The tollou/!n.l foslals v(jli be accepied. .jpG pDF or TIFF <br />\rrai rrelhardology d'd Vou Llse lo calculatle tlre 201 I actual srrntbers" <br />-/ Direct Count (preferred) <br />Y lndirect Count <br />. Representative Survey <br />v lnformal Suruey (preferred) <br />Structured Estimate <br />Other <br />!^;ha1 rnerlrodoio!;t $/ill yoLt itse to calcula{e llte upco(nnil .unthefs-) <br />/ Direct Count (preferred) <br />* lndirect Count <br />Represeniative Survey <br />r' lnformal Survey (preferred) <br />Structured Estimate <br />Other <br />Please explaitr! <br />We have introduced two new methods of calculating visitors at events. These <br />rxethods will continue to be used. zip code tracking and direct count. This past year <br />we added a zip code tool to our event cards which has allowed us to track a <br />percentage of travelers attending events and activities. This method has allowed to <br />validate lhat we are attracting visrtors from greater than 50 miles in distance. We <br />have also been able to validate that tourist from ouiside of the state of washington <br />and even the Uniied States are stopping and exploring Cle Elunr. <br />our direci count methods include conducting walking cou,rts throughout our events <br />This is occurring at least every half hour out at locations where events are being <br />held. We also ask reiail partners to help keep track by counting shoppers in lheir <br />businesses. <br />Additionally, we measure our results through google analytics, registration forms, <br />and sooal media reports on ads placed and engagements. We will also be adding <br />data from our new website which will feature such as our hub for communication <br />Stalting in 2022. we will be adding an informal survey to our marketing materials, <br />asking participants whether they are lodging overnight during their experience at our <br />events. At this time. it is hard to collect data directly from our hotels, this process will <br />allow for a sampling of findings in relation to lodging. <br />2500 character liBlit <br />Application Questions. Part 5 <br />8l Funding <br />Does your organization have, or have you applied for, grant funding from other sources? lf not. why not? lf yes. please list <br />the funding you have for the project, including any volunteer and in-kind sources in Question 9l project Budget <br />Overview. <br />Funding sources and amounts which have not yei been secured will be listed separately, in the field(s) directly below.
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