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Response 3: <br />Measuring Results* <br />Descr!be how you wrll ptomote yoLrr gvei.ltizlciivtly,rfacilit,,r to si1r69i 19syi515. <br />We are excited to be on the ground floor prornoting our downtown. As more and <br />more stores remodel or reopen, the opportunity to draw visitors into our unique. <br />modern but vintage. environment is becoming easrer anci gaining popularity. Using <br />our coliaborative process of working with existing and new partnerships we will <br />continue to build on our marketing campaign, and our partnerships with loclging <br />facilities to draw more visitors and increase overnight stays. <br />our strategic methods to reach audiences 50 miles or farther will continue to include <br />working with lodging businesses io post information on their social media and <br />websites. use of event cards wrth a QR codes will continue, they allow us to capture <br />zip code information help us to identify audiences / locations for further marketirrg. <br />over the past two years we have workecl hard to develop a marketing coilaboration <br />with the Roslyn Downtown Association, Suncadia Resort, Ellensburg Downtown <br />Association. Kittitas county chanrber of cor-rrmerce, and Discover cle Elurn. These <br />partnerships have provided shared opportr,:nities for marketing and the ability to <br />expand our reach to multiple locations as well as audiences. Another outcome is <br />that it has allowed for greater exposure while not increasing our budgeis <br />significantly. <br />our busirress community is another valuable asset in assessrng how well our events <br />have irnpacted their sales. They are ready to share information on visitor <br />experiences, visitor traffic. and io capture zip code information. They will share <br />whether the event was a retail benefit and how that might be improved. They are <br />also key responders to the question. "what carr we do better to attract tourism?". in <br />order to errsure that our events are encouraging shopping and a strong impact on <br />retail sales. <br />ln october of 2021 . our association will be releasing a new brand and website. Both <br />are exciting as the brand identifies our downtown as a viniage mociern experience <br />with vibrant shopping. eating. recreation. and more. The website is being designed <br />as the hub for media releases and collections of data. We will be able to keep an <br />updaled events calendar and community information readily available for tourists. <br />The website will also encourage visitors io sign-up for event infonnation and to be <br />added to a cornmunity newsleiter which will center on events, retail sales. historic <br />places to visit. and spotlights on businesses. <br />2500 rharacler lirril <br />Application Questions: Part 3 <br />4l Collaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished?